2.5438 June +2009 10 Thousand Stores Project: independent team, image building, model market, full-time promoters.
At the beginning of 20 1 1, there were more than 10000 retail stores, and at the beginning of 20 1 1, it exceeded 200 million in June.
3.20 10 invested hundreds of millions of yuan to establish brand image, and successively reached cooperation with CCTV and mainstream TV stations.
4.2065 438+00 April Zhejiang 20000 units per month.
5.20 10 September, Jiangsu shipped 50,000 units, Zhejiang shipped 40,000 units, Guangdong shipped 35,000 units, and the national monthly shipments exceeded 200,000 units.
6.20 12 May, 100 editors entered koobee.
7.2065438+In June 2002, Kubi Diamond Club was established.
8. Reach a strategic cooperative relationship with Gome.
9.20121212 koobee marketing elite club was established.
10.20 12 June 5438+02, sponsored the Jolin Tsai global concert.
1 1. Ten model cities set off the climax of terminal construction (zone upgrade, smart phone experience cabinet) VI manual
12.20 13 April, won the honorary title of "National High-tech Enterprise".
13. Jiangxi Mobile awarded koobee a "close partner" banner.
14 May. On October 20 13, the foundation stone was laid for the first phase project of Da Lang industrial city of Kusai Group, which was successfully capped in June 20 14, with a total construction area of over 50,000 square meters, effectively supporting the capacity demand of Kusai in the future 10 or even longer.
15 September. 20 13, put forward to change the quality strategy from H 1 and establish a team to realize the product leading strategy. 1.2010 July k 100 repair rate is less than 1%.
2.2011k35 was listed in April.
3.2011the listing of V909 in September opened the era of cool mobile phones.
4.201165438+The Android smartphone A 106 was launched in February.
5. In March 2002, 2065438+8 ultra-thin, large-screen, multi-core and smart phones were released.
6.2065438+In July 2002, I fell in love with Xiao S, and paid a single sum of 200,000 yuan a month.
7.20 12 In August, t3 10 was selected by China Mobile, and cooperation was established among provinces all over the country, with Henan exceeding 10,000 yuan in a single month.
8.i90 loves jolin conference and releases two products.
9.20 12 12 China Unicom passed the w360 test in custom machine.
10.20 12 12 cooperated with the well-known domestic contractor Ai Shide to customize more than 500,000 T550.
11.201212 passed the data audit of China Telecom and became a cooperative manufacturer of China Telecom.
12.20 13 In March, "Four Cores and Four Musketeers" was released, and X7 of MAX series made koobee the first company in China to provide voice selfie technology.
13.2065438+03 September, put forward the "excellent product strategy", implemented the product leading strategy, and achieved the ultimate product.
14.20 13 10, put forward the slogan of "change from H 1" and released a new generation of selfie artifact HALO in Shenzhen.
15.2013165438+10, your mobile phone DreamWorks MUSE was grandly released, bringing a whole set of entertainment schemes to music lovers.
16.20 13 12 in June, the second product of the MAX series, "Music Monster", went on the market, equipped with the top ES90 18 music chip.
17. Enjoy 4G.
In March of 20 14, koobee released the M2 of its first 4G LTE mobile phone Muse series in Shenzhen, and at the same time released the M3 of a 5.5-inch large-screen music mobile phone, which took the first step to seize 4G, showing the rapid response ability and R&D strength in the 4G era. With a thickness of only 7.9mm, M2 is the thinnest 4G mobile phone at present. In addition, koobee also released the "Sharing Artifact" S 1, which is the world's first mobile phone equipped with industry-leading HotKnot technology. The arrival of the 4G era provides an excellent opportunity for mobile phone terminal manufacturers to reshape their brands. Koobee seized the opportunity, concentrated superior resources to develop 4G products, continuously enriched product lines, and provided more 4G terminal products with strong market competitiveness for channels and consumers. Especially in the follow-up heavyweight products of MAX and Halo series, its workmanship has reached the leading level in the industry and set a new height for koobee in the industry. 1.On August 2, 2009, 12, koobee brand Bird's Nest Thunder went public, and the listing planning case won the title of "Top Ten Marketing Cases in 2009";
2.20 10, koobee won the "Top Ten Quality Brands" trusted by consumers of the year;
3.20 10, the title of satellite TV (Zhejiang Satellite TV) began, and since then, koobee TV media has launched a storm.
4.20 10 became the only mobile phone sponsor and the main sponsor of the most popular large-scale talent show "blossoming flowers", and the road to naming koobee was fully opened.
5.20 10 was named "Breaking the Casserole and Guess the End" by Sichuan Satellite TV, and a high-profile TV advertisement for koobee was launched from then on.
6.20 1 1, "Asian diva" Jolin Tsai became the image spokesperson of koobee, and then launched K35 advertisement and A 106 intelligent advertisement.
7.20 1 1 year, the weekend entertainment belt of 10 was opened, and it was named "China Love Song Club" by Sichuan Satellite TV.
8.20 1 1 year, koobee, a communication industry event that has attracted much attention from all walks of life, won the title of "Top Ten Mobile Phone Brands Favored by Consumers";
9.20 1 1 year, it was named as Zhejiang Satellite TV's large-scale program "I am the best in Chongguan" and appeared on star programs such as "If You Are the One" and "Very Good".
10.20 12, Cheer for the Olympic Games, koobee)i50 Experience Camp has aroused strong repercussions in Shenzhen, Dongguan, Shanghai and Beijing;
In 1 1. On 20 12, hundreds of media editors settled in koobee, and brand building was widely concerned by the media.
12.20 12. In August, Sino data in GSM market showed that koobee's mobile phone sales ranked seventh in China.
13.20 13, titled Jiangsu Satellite TV's large-scale seasonal broadcast program "Star Hidden Rubik's Cube", and the commercials are frequently broadcast on Youku and Sina videos.
On 14. 20 13, koobee was awarded the honorary title of "national high-tech enterprise";
15.20 13, Jiangxi Mobile awarded koobee a "close partner" banner;
16. By the end of 20 13, Coolby had spent nearly 10 billion to build a terminal image in an all-round way, design a brand-new brand VI, and comprehensively enhance the terminal image of core stores.