Through VI design, the company can gain employees' sense of identity and belonging, enhance the cohesion of the enterprise, establish the overall image of the enterprise, integrate resources and control enterprise information in the following ways. Visual code. Strengthen audience awareness and gain recognition. VI is a part of enterprise CIS, which has three aspects. It is divided into three aspects: BI, MI, VI, behavior recognition, enterprise identity recognition and visual recognition.
Extended data:
VI has a long history. Symbolic animals play an important role in the ideology of a nation or country. The totem of ancient humans appeared, and ancient cave murals and rock paintings can be regarded as the oldest graphic design. Primitive tribes have the same beliefs, lifestyles, totem signs, costumes and language habits, which makes the tribes form a distinct image definition, which is an unconscious image identity formed among early tribes.
The visual symbol of slave society is that the city-state families form internal and external class division and image distinction between city-states through family emblem, clothing and behavior habits. Visual recognition in the Middle Ages was the symbol "emblem" and "symbol" of a large number of religions in some European countries. And the "coat of arms" representing aristocratic identity and status. Throughout history, social behavior has clear signs, uniform clothes, distinctive buildings, highly recognized ideas and image traces.
Modern VI was developed after World War II due to the vigorous development of pacifism and capitalist economy after repeated economic crises. Japan and the United States soon discovered the two great powers of design and management. Japan and the United States fully implemented the visual recognition system, which made VI mature. Visual recognition system has a history of more than 50 years since its birth.
References:
Baidu Encyclopedia-6