Advertising copy, also known as copy, broadly refers to the collection of all expressions except images in an advertisement, and narrowly refers to the text part needed in the advertisement. Generally speaking, print advertising copy includes title, text, attachment and advertising language. The copy of film and television advertisements and radio advertisements includes all text parts such as language, sound and scene.

Advertising copywriting is also a profession, that is, a bad person who makes a living on advertising night by words.

What is advertising language?

To be fair, I think advertising language is brand slogan. It is nothing but the brand slogan, but the brand's proposition or commitment.

Academic masters call the advertising copy involved in advertising works advertising slogans. The fact is that in most cases, these so-called "advertising slogans" are just the titles of some graphic works or the narration and monologues of film and television works. In this case, the master is not rigorous and mistook others for himself!

For a long time, brand slogans have been recognized through communication and accumulation, which has certain stability and recognition. Generally speaking, the brand advertising language is concise, short and pithy, with the word number controlled at about 7- 10, and the appeal direction focuses on the brand's claims, promises or interests to consumers. It is usually used in combination with the brand LOGO or alone, or in a fixed form at the end of TV commercials, in a relatively fixed position of the Campening draft and other related materials.