Management level and service quality. Some high-speed trains operated by China Railway Lanzhou Bureau Group Co., Ltd. began to sell imported goods from China and Europe. Passengers can enjoy preferential prices when purchasing, and the journey in Spring Festival travel rush is richer and the experience is better. Establish a high-speed rail marketing model for imported goods from China and Europe, continuously improve the management level and service quality, optimize the sales channels, enrich the categories of goods, and provide passengers with imported goods with good quality and low price.