Every enterprise wants to have a perfect network marketing team. Hope is a team composed of visionary, dedicated and enthusiastic members. At the same time, we know that appropriate challenges can shape a team with quality, skills and balanced personality. However, the author found that many enterprises will make a common mistake when setting up their own SEM teams, thinking that we can make achievements as long as we hire a few newly graduated interns or a specialist who is engaged in the construction of off-site links. This view may have been valid in the past, but in today's fierce competition in search engine rankings, some companies even spend tens of thousands of yuan every year to maintain their rankings. How can we get a good and stable ranking only by this effort? Therefore, it is more important than ever to build your own enterprise SEM team reasonably. So, which roles are the most critical in the SEM team? And how to build it? Below I will share some new ideas. Key role one: SEM director SEM director may be the most important soul of an online search engine marketing team. A competent and talented SEM supervisor can formulate and implement a series of SEM strategies for our enterprise. At the same time, this soul figure will also be responsible for the evaluation of the effect of the activity, and then we need to constantly modify and improve our online marketing indicators. So what should enterprises pay attention to when recruiting SEM directors? First of all, when hiring candidates for this position, we should choose people who can study, analyze and report online marketing indicators. At the same time, you should also have some experience in the formulation and implementation of copywriting, search engine optimization strategy and other SEM strategies (such as paid search PPC). Finally, we should have good communication and team building skills. Key member 2: SEO experts At present, many enterprises are still keen on SEO in SEM marketing. A good SEO expert will be the right-hand man of SEM director. A good SEO expert needs to have a lot of optimization experience, and at the same time be able to share these experiences and use them to guide other members in their work. So what problems should be paid attention to when hiring SEO experts as an enterprise? First of all, we need SEO experts to have a lot of practical experience. At the same time, when hiring SEO experts, it is also very important to examine his communication skills. How to accurately convey the recent optimization situation to our SEM director plays an important role. Key member 3: External Chain Commissioner A good external chain construction Commissioner is worthy of being hired by enterprises. Anyone, even an intern who just graduated, can find the outside world. But a good outsourcing expert knows how to build a high-quality outsourcing for our website and how to create an outsourcing team that makes search engines look more natural. At the same time, the external chain specialist can't just be busy with the construction of the external chain, but it is also necessary to maintain the stability of the external chain of the enterprise. In addition to his experience, it is also very important for enterprises to examine the execution when recruiting outsourcing specialists. Without execution, everything is just an armchair strategist. Key member 4: content and copy. We all know that content is king. And this is an indisputable fact, especially in our SEM marketing enterprise, if there is no content, all your marketing plans can't be launched. Our content must be unique and attract readers. Moreover, the current trend of search engines is to continuously improve the content quality of information in search results. A good content can win you a better ranking.