20 18 Evergrande, which started to set foot in the field of new energy vehicles, has strong financial strength. Based on this, Evergrande is bound to build cars, and has set the goal of "becoming the largest and strongest new energy automobile group in the world within 3-5 years". However, now that more than half of the three years have passed, Evergrande's journey to build a car is obviously not smooth sailing, and the off-line delivery of the first car is still far away.
Behind "buying while buying": the process of building a car is slow.
As a housing enterprise, Evergrande has capital, but it is a "layman" in the face of the automobile industry. Evergrande's first attempt to build a car across the border was to hold hands with Faraday in Jia Yueting. However, this cooperation did not last long, and finally broke down at the end of 20 18 due to the dispute over decision-making power.
After the cooperation with Jia Yueting failed, Evergrande Group with deep pockets decided to start its own business. As Xu Jiayin, Chairman of the Board of Directors of Evergrande, said, it opened the road of "buy buy buys, merges, circles, big and big, good and good".
2019,65438+10. In October, Evergrande Health spent 930 million US dollars (about 6.55 billion yuan) to acquire the equity of NEVS 5 1% and obtained a majority of the board of directors. In June of the same year, Evergrande invested10.50 billion euros (about1/kloc-0.50 billion RMB) in Koenigsegg, and invested/kloc-0.50 billion USD (about1) with Koenigsegg. In the following six months, Evergrande also spent156 million yuan, and successively acquired 58.07% equity of Shanghai Kanai New Energy, a power battery company, and 70% equity of Hubei Tate Electromechanical Co., Ltd., and wholly acquired e-Traction, a Dutch hub motor company, and became a shareholder of Protean Hub Motor Company in the UK.
On June 10 this year, Evergrande Health, which already held 82.4% of the shares, completed the acquisition of the remaining shares of NEVS again, costing 379.5 million US dollars. At this point, NEVS has become a wholly-owned subsidiary of Evergrande Health.
Under the channel of taking money to solve the problem, the integration of the whole industrial chain is not a problem, but for Evergrande, which makes cars across the border, the problem lies in how to integrate after the acquisition.
On the other hand, Evergrande's current car-making technology is still far from the goal. In June last year, Evergrande built the first model, Guoneng 93, on the basis of the existing models and platforms of Guoneng. The design and platform of this car are so traditional that it has not been delivered yet. Evergrande also admitted that Guoneng 93 is more about giving an explanation to investors.
According to Evergrande's plan, its model Hengchi 1 was originally scheduled to be unveiled in the first half of this year, but the only information known about this car at present is the declaration drawing, and the product parameters have not been announced.
Compared with the slow progress of building cars, Evergrande has gained more from the land in this car building bureau.
There are many fences on the road to build cars.
Evergrande has owned many new energy subsidiaries since it started to build cars, which is not surprising for the development of new business. It is doubtful that Evergrande has a subsidiary specializing in real estate development in its car-making business.
According to statistics, at least 37 subsidiaries of Evergrande Automobile Division can develop and operate real estate. In 2065438+2009, the companies under Evergrande Automobile won a total of 7.34 million square meters of land, including 3.38 million square meters of residential or commercial land and 3.98 million square meters of industrial land, with a total cost of 65.438+05.645 billion.
These lands are very important for Evergrande Group, a leading real estate enterprise. A well-known real estate analyst said that although real estate developers can take land through normal bidding, auction and hanging, the cost is high and the competition is fierce. However, "with the introduction of industry, you can get better opportunities to acquire land."
Indeed, Evergrande's land acquisition in places where it invests in the new energy automobile industry is basically at the reserve price, and there are many good plots.
Under such a mode, people will inevitably question that Evergrande's action is "called building a car, but it is actually an enclosure". According to an executive with working experience in real estate and automobile industry, this model of Evergrande can be called version 2.0 of Huaxia Happiness Model, with emphasis on land.
The so-called Huaxia happiness model refers to the operation and development model of the industrial new city of Huaxia happiness foundation. In this mode, Huaxia Happiness Foundation signed an exclusive park hosting and sharing agreement with the local government, and the local government was responsible for the planning, construction, investment promotion and post-maintenance of Huaxia Happiness Foundation. The government obtains income by collecting taxes and selling land, and shares the income with Huaxia Happiness Foundation.
The executive said that Evergrande's model is more efficient, more popular with local governments, and can introduce capital and industry at the same time.
Evergrande also explained this model. According to Caixin, Xia Haijun, president of Evergrande Group, said at an analyst communication meeting that Evergrande will establish a model when negotiating with local governments, including the expected loss of local investment in building factories, employment opportunities and tax increase brought by the automobile industry, and ask local governments to support residential and living land according to this model. Xia believes that this is the core competitiveness of Evergrande's development in the automobile field, which "is not available in other automobile factories".
At the analysis meeting, Xia Haijun also said that China Evergrande will launch "buy a house and get a car free" in the future to drive real estate sales.
Evergrande's determination and slogan to invest heavily in the new energy automobile industry can't be untrue, but judging from Evergrande's car-making process, the real estate sector has been integrated into the car-making operation on a large scale. In terms of energy input, Evergrande, which already has the whole industrial chain and financial support, is really slow to build cars. Even regardless of the original intention, Evergrande has always been more diligent than building a car in the enclosure.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.