The voice push bar function can really improve efficiency, but this is not the positioning of WeChat. From the slogan of WeChat "WeChat is a way of life", we can see that WeChat hopes to build itself into a life platform integrating communication, socialization, payment, content and service, and hopes to become a tool that everyone can't live without. Communication is not the whole of WeChat, but only a part of strategic product positioning, and it doesn't have to be fully functional and perfect.
In addition, WeChat has a large number of middle-aged and elderly users, who pay more attention to the temperature sense of communication than efficiency. Without the progress bar, the interface and functions can be kept simple and refreshing. This is also taking care of the feelings of middle-aged and elderly users.
Similarities and differences between WeChat and QQ:
I. Similarities
1, WeChat and QQ are all social products of Tencent, and they are also the most successful social products of Tencent.
2. Both WeChat and QQ can post their own mood themes, and at the same time, they can also write articles for publication and send them to friends circle or their own QQ space.
3. Both WeChat and QQ can add friends to enrich their social activities. At the same time, they can send voice and plain text messages to keep in touch with the people you want to keep at any time.
Second, differences.
1, WeChat is mainly for mobile apps, and QQ is mainly for computers and mobile phones. These two programs are aimed at the same user group, but the platforms are different.
2. The social function of WeChat is not as good as QQ. The comment function of WeChat can only be seen by WeChat friends, but the social function of QQ can be seen as long as someone comments on your status.
3. The auxiliary function of WeChat is mainly "bank card service", while the main life service of QQ is "QQ wallet".