In the new era, fruit farmers should also turn on the "high beam" to plant apples!
As an agricultural product, apples cannot be separated from the category of "just need" in life. Nowadays, there are a large number of e-commerce and fresh-keeping troops, and network giants have begun to settle in the fresh-keeping industry, while the e-commerce of agricultural products is still tepid in the atmosphere of webcasting.
The e-commerce game of "jumping out of the middle link" is like a false proposition.
The rise of e-commerce has a resounding slogan, saying that it is necessary to jump out of the intermediate link, abandon the profit exploitation of middlemen, have no cost pressure of renting shops, connect producers and consumers, and maximize profits. In fact, after the price of online stores and physical stores is unified, the cost of logistics and express delivery, plus transportation costs, cannot be saved too much in the "intermediate link". Consumers still buy cheap products, and the money earned by fruit farmers has not increased. Behind the fact that the county magistrate brought the goods and the mayor brought the goods, we can still hear the fruit farmers' sincere dissatisfaction with apple sales. Agricultural e-commerce seems to be more difficult to operate and more difficult to succeed than other e-commerce. The network environment is very complicated, and many fruit e-commerce companies are enthusiastic. If they are badly evaluated and damaged, they will lose confidence and be exhausted. In the era of homogeneous products flying all over the sky, it is difficult to make money.
Therefore, in essence, e-commerce and fruit producers are the secondary chain roles of downstream fruit farmers in the circulation of apples, and they earn money from fruit farmers to a large extent, and the price of e-commerce operators in the collection of goods is also quite low. Including the goods brought by online celebrities, attracting consumers to pay the bill is fundamental. However, as an edible commodity, Xiao Ming disagrees that good apples should have high prices.
Therefore, Xiao Ming pays more attention to the value brought by e-commerce to Apple sales, rather than how much it costs.
If e-commerce meets a certain consumer group, then the group classification of the consumer market is an important part of determining Apple's sales trend. Planting differentiation will inevitably lead to sales differentiation and consumer group differentiation. E-commerce sales methods must be an indispensable part of Apple's big data sales in China in the future.
Behind the community group buying is the Huashan sword of the network giant.
Therefore, a central media commented: "Don't just think about the flow of several bundles of cabbage and several pounds of fruit, the sea of stars and the infinite possibilities in the future, which is actually exciting." This comment is meaningful, but can you give in?
This year's epidemic has enabled fresh consumption channels to start a high degree of online and offline cooperation. I think this is also a new era that Internet giants value. But is this closely related to the development of the Apple industry?
Yes The fancy play of fresh sales channels will inevitably bring new opportunities to the diversification of Apple's consumption channels.
If we use "big data" to sort out Apple's sales channels in China, we can easily understand that there must be a detailed algorithmic analysis of China's consumption habits in this big data, just like when you open Taobao's homepage, you will recommend some products that you often browse. Big data combs the data of national consumption habits, which is too useful. Although it can't be realized yet, everyone is working hard to complete the foundation of supporting the big data platform.
Let's talk about the cultivation of apples first.
Before, everyone thought that the increase of total apple production was the main factor that directly caused the low fruit price and the fruit farmers didn't make money. Later, many industry practitioners suggested that the single variety of apples planted was the factor that caused the slow development of apple industry in China. Generally speaking, both views are correct. Different angles of view show different nature.
We say that there are always weak links in an industrial chain, but there should also be strong links. Changes in each link will directly affect the healthy development of the industry. For fruit farmers, it is not necessarily unprofitable to run large orchards and small family farms now.
However, apple planting should pay attention to three points: variety diversification, green cultivation and sales orientation.
All walks of life are doing peripheral guidance around the integration of big data, and so is Apple. The average level of apple cultivation technology of fruit farmers is difficult to break through quickly in a short time. As the first link of the whole industrial chain, we must find out the corresponding advantages to enlarge it, rather than remain unchanged.
For fruit sellers, Apple's inventory delivery is traceable. Years of market experience make them familiar with the consumption habits of the market and make money by virtue of their familiarity with the market.
For e-commerce and WeChat business, Apple's sales routines and methods are also traceable. It plays the role of information inequality and geographical inequality. It also depends on the hard work of consumers to make money.
For fruit farmers, apples are the only weight. It is also the most direct and effective way to change one's own interests in essence. Ordinary fruit farmers, instead of fighting with fruit dealers, might as well study the soil and land, so that time is too late.
"There are all kinds of birds when the Woods are big" is a bit derogatory in the description of people, but when used in the inclusiveness of an industry, it also smells like all roads lead to Rome.
The apple industry is chaotic, and the fruit farmers themselves need to break away from the previous planting concept. However, the fruit farmers themselves have too many restrictions and do not have enough vision to summarize their role in the industry. Just as many people in the industry told Xiaoming that honesty is the most important place for fruit farmers, I hope that fruit farmers with enough thinking can feel more about the development prospects of this industry.