In a progressive society, more and more places are exposed to business plans. A perfect business plan can enhance entrepreneurs' self-confidence, make it easier for entrepreneurs to control their own businesses and determine their own operations. So what kind of business plan is effective? The following is my 202 1 school snack shop business plan. Welcome to read it. I hope you will like it.
I. Description of the Project
1, project background
Students are the main students near the school, and the monthly disposable expenditure is between 50 1-800 yuan. The obvious mass consumption with many shopping times and small amount, the main consumption types determine the size and business direction of the store. Business scale and main business categories: small and medium-sized supermarkets, with food, stationery and daily necessities as the leading commodities. Advocate the layout of catering products in the medium term, and provide consumers with more choices in the homogenization competition of catering products. Shop design and site selection: simple and generous, catering to consumers and saving decoration costs.
In recent years, due to the increasing number of large-scale stores, the survival space of small and medium-sized stores is getting smaller and smaller due to the backwardness of commodity varieties, business items and business concepts, as well as the high operating costs, which leads to the change of business format, thus resulting in another business format of supermarkets and small grocery stores-convenience stores.
The survey shows that teachers and students in all schools have strong overall spending power. During recess, students have a strong ability to consume food, and their daily consumption of drinks, food and other related products is around 5 yuan. Therefore, it provides a powerful consumption environment for opening campus comprehensive stores.
2. The purpose of the project
(1) Meet the needs of target consumers-Convenience stores belong to fast-moving consumer goods, and generally choose goods that are frequently sold in the store as business goods, mainly goods with less inventory and quick turnover.
(2) To provide convenience for consumers-when delivering goods to your door, you can properly consider the purchase conditions nearby and allocate business projects according to the needs of surrounding residents.
3. Project introduction
Business scale and main business categories: small and medium-sized supermarkets, with food, stationery and daily necessities as the leading commodities. Advocate the layout of catering products in the medium term, and provide consumers with more choices in the homogenization competition of catering products.
4. Management team
Find interested businesses to discuss cooperation matters; Go through the relevant registration with the industrial and commercial department; Establish the store address of decoration design; Establish and train store operators and managers; Clarity of distribution and supply system.
Organizational structure:
Manager 1: Mainly responsible for handling all the daily affairs of the campus comprehensive store.
Accounting 1: responsible for the daily financial settlement of the mall.
2 cashiers: responsible for cashier and delivery.
6 tally clerks: responsible for store layout and tally. 2 shopping guides, 2 deliverymen and 2 tally clerks.
5. Supporting facilities
(1) Fixed facilities
Smallpox-convenience store decoration need not pay attention to luxury, as long as it conforms to its own operating characteristics and can leave customers a clean and comfortable environment. Generally, you only need to use white ceiling or other warm ceiling, but pay more attention to collocation in layout and decoration. White putty ceilings or plasterboards are more common.
Because of the long business hours, ground convenience stores mainly sell daily food (food sales account for 50-60%), which requires the color of the store to be elegant, lively and fresh. Due to the reflection of light, the floor of the storefront is generally light, and ivory or beige floors are generally used.
Signboard-The signboard of a convenience store is generally equal to the width of the storefront facing the street. When making, you don't have to consider luxury, you just need to conform to your own characteristics, which can not only effectively fit the business characteristics of enterprises, but also conform to the characteristics of convenience stores themselves. If necessary, we can also consider making it sponsored by enterprises to save costs.
The floor in front of the store-as long as it is flat, it is easy to do a good job of sanitation and will not cause too much dust. Generally, the plain floor or cement floor will be used directly.
Wall-In order to ensure the brightness of the store, convenience stores generally use white imitation porcelain as the decorative color of the wall, and can also use advertising pictures to highlight the business atmosphere. When using advertising pictures, it is generally required to use a light box with high reflectivity.
Lighting-mainly white or warm colors, mostly white fluorescent tubes. In general, it is necessary to maintain the lamp of 10- 15 square meters to make the luminosity meet the business requirements.
Audio-In order to ensure customers' comfortable shopping psychology, convenience stores are generally equipped with low-power audio, and mainly use open and soothing background music.
(2) Operating equipment
Computer-Generally, every store is equipped with a cash register, which has both foreground and background functions and does not need a special background operating system.
Software-networking with the headquarters, all stores use a unified software system, which is convenient for the headquarters to manage and monitor, and the headquarters can manage the inventory according to the system (self-invoicing stores do not need networking).
Cashier-Cashier and Manager Workbench
Shelves-from the square, every 4-4.5 square meters need a set of shelves, generally need about 20 sets, shelves only need ordinary shelves.
Freezers-Because convenience stores are convenient for nearby residents, convenience stores generally have two freezers, one for drinks and beer and the other for ice cream.
Other equipment-such as book and newspaper cabinets and pastry cabinets-will be added according to the needs of business projects.
Second, products and services
1, commodity category
Commodity structure: mainly food, cooked food, drinks, biscuits, instant noodles and so on. These are the goods that college students usually consume the most, and they are also most likely to buy in convenience stores and buy in cycles. Cooked food is produced by campus convenience stores, with high profits and large sales volume. Pay attention to the food collocation in different seasons and adjust the food supply in off-season in time. Followed by daily consumer goods and medicines. Students usually buy these goods in supermarkets, and campus convenience stores mainly deal in these goods to meet the urgent needs of college students. Third, newspapers, magazines and stationery are close to the campus cultural atmosphere. Campus convenience stores can completely replace the functions of newsstands.
Brand selection: we should fully consider the individual differences of college students and match the purchase. Individual differences include: differences in spending power: students also show differences in purchasing power due to different family economic conditions. Campus convenience stores should be equipped with more than two brands for the same variety of goods to meet the needs of students in pursuing high-grade and parity.
Gender differences: The differences between men and women are particularly prominent in personal care products. Grade difference: freshmen spend more on daily necessities, and interpersonal consumption increases with the increase of grade. At the same time, we should also pay attention to the management of well-known brands. In the process of convenience store selection, customers will choose familiar products. Running famous brands can save shopping time and avoid giving people the feeling of inferior brands. Choose brands that meet college students' consumption preferences.
According to the above analysis, college students' consumption preference is to pursue freshness, fashion, brand and personality. Therefore, convenience stores should boldly buy new products and fashionable packaging products. The characteristic products independently developed by campus convenience stores should also follow the consumption preferences of college students. There should not be too many brands of the same commodity, but after careful market research and analysis, a commodity should be determined among a limited number of well-known brands. This can increase the order quantity of unit products, improve the purchasing bargaining power and reduce the purchasing cost.
Goods are updated in time. The main products of convenience stores are generally fixed, accounting for 80% of the product categories, and the remaining 20% are used as new products and sales space to adapt to the changes and freshness of consumers' tastes. These 20% products are constantly changing.
In the expansion project of campus convenience stores, the demand for printing, copying, telephone cards, mobile phone cards, network cards and transportation cards in the traditional expansion is amazing. Express service, due to the standardization and popularization of online shopping, the demand of college students for express delivery is growing rapidly. Dhl, ups and other large express delivery companies have experience in cooperating with convenience stores abroad. Convenience stores can be places for express delivery and collection. Training registration and tourism services are lucrative areas that can be tried. College students occasionally need to repair umbrellas, bicycles, tires and dry cleaning. But few people manage them. Providing such convenience measures can further consolidate the "convenience" image of campus convenience stores.
2. Service strategy
Business hours: Convenience stores are generally open 24 hours a day, but most schools have access control, which stipulates that students must go back to school at some time in the evening to turn off the lights and not come back late. Campus convenience stores can determine their business hours according to their location (the number of floating customers) and the school situation (the time of access control and the degree of students' compliance) after full observation and research.
Business peak period: The peak period of campus convenience stores every day is the time for students to eat out for three meals a day and midnight snack; The off-season every year is during the winter and summer vacations when students have a holiday, and only some students are at school; The annual peak appears when school starts and students buy daily necessities.
In addition, convenient service will damage the profit rate, but it will increase the overall sales volume and brand loyalty, thus increasing the total profit and intangible assets. Home delivery service. This is the part that campus convenience stores must operate. Although the convenience store is very close, many college students are reluctant to go out for various reasons, especially in rainy days, but they are often in urgent need. Therefore, many schools have set up dormitory snack bars run by students themselves, including home delivery service. However, the management of these students is not systematic, the profit is low, and the management is hard, and the cooked food that students need most can't be managed. Campus convenience stores have a good operating system and cooked food products. It will be very popular if it can be delivered to your door.
Online subscription service. Combined with door-to-door service, the online ordering service was launched. At first, you can use qq and other instant chat tools to inform the sales staff one-on-one In the future, you can have your own ordering website and operate it regularly.
Useless convenience measures. This part of the convenience measures is completely unprofitable, and may even cause certain losses at some time. However, the image of campus convenience stores providing complete "convenient" services is deeply rooted in the hearts of the people and well received by customers. Such as free microwave ovens, atm machines, etc. If the road is spacious, you can install a TV set at the door and broadcast TV programs free of charge during the sports season.
Third, market analysis and site selection analysis
1, market positioning
Convenience stores are positioned at the same price as similar supermarkets, with the aim of "convenience first". Service time is long, service effect is good, service is more convenient, and the price is the same as that of similar supermarkets. The service tenet of convenience store is also based on convenience, quickness and convenience.
2. Target market
Campus convenience stores aim at the actual purchasing power of college students (and some faculty members). As the primary market of campus marketing, they have direct contact with college students. It is necessary to combine the advantages of convenience stores, college students' consumption characteristics and campus communication mode, choose appropriate marketing methods, provide satisfactory goods and services, and maximize profit and income.
3. Site selection analysis
Near the student living area. The radiation range of convenience stores is about 500 meters, so there should be at least 2,500-3,000 business districts within 500 meters of convenience stores in Fiona Fang. Living quarters are places where students gather. Some students may go shopping in a nearby convenience store because of their busy schoolwork or out of habit. In some schools, students' dormitories are concentrated, so it is easy to locate campus convenience stores. Some school campuses are old, there is no long-term planning, and student dormitories are scattered. Therefore, campus convenience stores must ensure the market capacity of about 3000 people near the store site through market research.
Avoid saturated areas of campus supermarkets and convenience stores. Some schools have campus supermarkets for students. Although the area is not comparable to that of a hypermarket, the variety and price are superior to convenience stores. At the same time, do a good job in market research and avoid the radiation business circle of other convenience stores. There are a certain number of floating population. Convenience store business circle is small, but cross delivery is more common. After the stable customers are divided up, there will be a certain number of mobile customers. You can choose places with more traffic lines and use eye-catching storefront design.
The monthly rent of convenience stores should be within one day's sales. Campus convenience stores may have off-season during students' winter and summer vacations, so they should be treated equally when calculating daily sales. Control the intensity. From the development practice of foreign convenience stores, there is a convenience store for every 2,500-4,000 people, which allows consumers to arrive in 2-7 minutes. At the same time, convenience chain companies generally start to make profits when the scale reaches 170 in two to three years. Therefore, it is necessary for convenience stores located in the campus market to take the form of chain stores and intensively open stores to some extent. Easy to buy. Also pay attention to the choice of places where trucks can pass to facilitate the purchase of goods.
Fourth, market and sales.
1, marketing plan
Students are the main students near the school, and the monthly disposable expenditure is between 50 1-800 yuan. The obvious mass consumption with many shopping times and small amount, the main consumption types determine the size and business direction of the store. Business scale and main business categories: small and medium-sized supermarkets, with food, stationery and daily necessities as the leading commodities. Advocate the layout of catering products in the medium term, and provide consumers with more choices in the homogenization competition of catering products.
2. Sales strategy
Promotion 1
Promotion content: During the opening period, 30 yuan bought any goods from the campus convenience store, and she had the chance to win a 100 yuan campus convenience store coupon with the receipt. Draw one on the same day, and then send out the 1 coupon every week for 6 weeks! At the same time, there are a lot of exquisite gifts, and 100% won the prize.
Related matters:
1. Each receipt is limited to one participation. At that time, the ticket was drawn on the spot, and the receipt was withdrawn and invalid after the lottery.
2. Customers who participate in the activity can buy any regular-priced goods in the convenience store if they win the coupons.
3. The coupon is valid during the activity. If the winner uses the coupon beyond the time limit, it will be invalid.
4. In case of any dispute, the campus convenience store reserves the final decision.
5. Employees of campus convenience stores are not allowed to participate to show fairness.
Promotion 2
Promotion slogan: Redeem coupons at campus convenience stores, and start to discount in the morning.
Promotion content: During the opening period, the top 50 customers lined up to receive coupons worth 10 yuan. Go to the campus convenience store to buy any regular-priced goods in 30 yuan, and you can get the corresponding price with discount coupons. Coupons cannot be reused.
Related matters:
1. Each person is only allowed to participate once a day.
2. Participating customers win discount coupons and can buy any regular-priced goods in convenience stores.
3. The coupon is valid during the activity. If the winner uses the coupon after it expires, it is invalid.
4. In case of any dispute, the campus convenience store reserves the final decision.
This promotion will not be held at the same time as the lucky draw.
The preferential activities include (this activity is valid for a long time):
1. When the regular-priced goods are full of 20 yuan on that day, you can give away exquisite small gifts for free with the receipt.
2. You can get the points card of the campus convenience store, and put the amount of each consumption (1above 0 yuan) into the points card (one yuan and one minute). You can surpass the lucky draw (100% winning) when the points in the current month are over 150. The highest prize is a campus convenience store coupon in 50 yuan.
3. Implement the VIP breakfast system. Customers who book breakfast in campus convenience stores can enjoy home delivery service, and customers who book breakfast five days a week can also enjoy a 10% discount.
4. One special item every day, which is guaranteed to be lower than any supermarket in Changsha, and the special items are sold in limited quantities.
Tips: Free gifts cannot be combined with other promotional activities.
3. Sales partners
Adopt cooperative system and cooperate with one of the local famous supermarkets. Supermarkets provide commodity supply guarantee for campus general stores and start-up funds for some campus general stores. The campus general store undertakes the task of diverting related customers for cooperative supermarkets and completing the sales of related goods. This mode of cooperation is beneficial to both sides, especially the operators of campus comprehensive stores in the initial stage. Adopting this business model has the following advantages for our upcoming campus comprehensive store:
A. reduce business risks;
B. get strong commodity channel support;
C. price advantage can be obtained by relying on the supply channels of large supermarkets;
D. you can learn the management model and experience of large supermarkets;
E. enhance the popularity of campus comprehensive stores, etc.
4. Pricing strategy
The price of goods in general convenience stores is about 20% higher than that in supermarkets, and the gross profit margin is relatively high without price reduction or promotion. This is determined by the special format of convenience stores. First of all, in the process of commodity circulation, there is a certain substitution relationship between consumers and retailers. The more distribution functions retailers undertake for consumers, the higher the cost for consumers to purchase distribution services. Secondly, convenience stores are mostly located in prime locations with more people, and the rent is much higher than that of supermarkets. High pricing is compensation for rent.
However, because the target group of campus convenience stores is students with poor economic conditions, campus convenience stores should try their best to reduce their prices without losing money. The following pricing methods can be adopted:
Reverse pricing. Considering the affordability of college students, we should first get the price that students are willing and able to bear through investigation, and then consider the cost in order to get the profit of the trap.
Comparative pricing. First of all, campus convenience stores should refer to the pricing of 3-5 peer stores near the business circle and formulate a clear and systematic price strategy. If the campus convenience store operates the same products as the supermarket, the price should not be too high, otherwise it will leave a bad impression of high price; Only when supermarkets have no goods or their own products can they raise prices and use these goods to supplement their profits and losses.
Differential pricing. The price of popular products with large sales volume should not be too high, and unique self-owned products are the most profitable part of campus convenience stores. The unprofitable convenience service should satisfy customers as much as possible, the price should be as low as possible, and the image should be established as the goal.
Payment methods should support traditional cash and credit card consumption. In addition, some schools have special campus cards for dining in canteens and hot water charges. If you have the conditions, you can contact the school, let students pay by campus card, and truly realize the campus "one card".
Verb (abbreviation for verb) financial plan
1, operating cost and income analysis
Operating costs and operating expenses
Rent -800- 1000 yuan/month.
Tax -500 yuan (national tax) +200 (local tax) =700/ month.
Business Administration-150 yuan/month
Water -50 yuan/Month
Electricity bill -400 yuan/month
Loss estimation -400 yuan/month
The total is 800+700+150+50+400+500 = 2000 yuan/month.
commercial profit
The estimated turnover is 600- 1000 yuan/day.
The monthly turnover is 24,000 yuan.
Operating profit: 24,000 * 20% profit rate = 4,800 yuan.
Non-operating income 300 yuan/month
The total income is 4800+500=5 100 yuan.
Annual income =3 100/ month 65438+February =37200/ year.
Income analysis
Income = benefit-expense =5 100-2000=3 100 yuan/month.
Annual income =3 100/ month 65438+February =37200/ year.
Unforeseen expenses are 4000 yuan/year.
The actual estimated income is 37,200-4,000 yuan = 33,200 yuan/
Total investment = initial investment+later addition =22820+ 12000=34820.
Annual rate of return = annual income of total investment =33200/34820=0.953.
It is estimated that it will take 1. 1 year to recover the investment.
Risk control of intransitive verbs
According to my investigation, I found that convenience stores, newsstands, and small supermarket teaching areas are the center points, forming a surrounding trend outside. When considering the construction of campus comprehensive stores, we are faced with strong challenges and pressures from external competitors. Therefore, we need to make rational use of our "innate advantages" to compete with external competitors. We have the advantage of actively participating in the competition, and at the same time, we have more "innate advantages" than external competitors in the choice of venues.
We have to reduce our coverage and product coverage to gain corresponding advantages. For example, the teaching area of the school is not a living area, which is far from the apartment area. In terms of commodity supply, we can only provide a commodity pattern with catering as the mainstay and stationery as the supplement. There are no shops in the teaching area, and the needs of students cannot be met. If you get the right to operate the campus comprehensive store, you will get a lot of room for development. Because the flow of people in the teaching area is stable and large. We can use the limited space to provide marketable goods (such as drinks) and provide more and more comprehensive choices. ), and constantly expand campus stores. Adopting flexible management methods and making rational and effective use of human resources advantages can achieve unexpected practical results. But we need a lot of communication with the school to get a suitable venue.
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