How long have you been changing your mobile phone? A few days ago, the news that "I haven't changed my mobile phone for four years after 00" boarded a hot search. Now more and more people have not changed their mobile phones for two or even three or four years, including the author himself.
Why is everyone's desire to change planes declining now? On the one hand, because the development of smart phones has entered a bottleneck period, almost all new phones are improving performance and taking pictures, which is not obvious to many ordinary people, especially compared with the previous generation models, the improvement is almost negligible. On the other hand, because smart phones are becoming more and more expensive, many domestic mobile phones are constantly raising prices under the slogan of "impacting domestic high-end mobile phones", but in the end they all use the same supplier's chips and operating systems, all of which are similar. There is no high-end experience except the "high-end" price.
A few years ago, when Huawei's mobile phone business was unrestricted, Huawei's Kirin 980 chip was even stronger and more power-saving than Apple's A 12 chip, which can be said to be a draw with Apple. This is also the reason why Huawei sold seven or eight thousand mobile phones at that time, and someone would pay the bill, because Huawei mobile phones can fully support the price of high-end mobile phones, both in terms of brand and software and hardware strength.
However, after Huawei's mobile phone disappeared, the domestic mobile phone finally failed.
Both Skyworks and Qorvo, suppliers of mobile phone RF chips, have revealed that their own mobile phone RF chips have a serious inventory backlog, which has exceeded 6 to 9 months. The reason for the serious inventory backlog is that all Android mobile phone manufacturers have lowered their mobile phone shipments, which is about 654.38+0.7 billion Android mobile phone shipments. Even so, since the beginning of 2022, only 37.698 million 5G Android phones have been sold, a decrease of 10% compared with the same period last year.
If domestic mobile phone sales continue to be sluggish, it will also affect the entire upstream mobile phone supply chain. For this reason, it is reported that some Android handset manufacturers are asking Qualcomm and MediaTek to cut prices, hoping to stimulate the sales of domestic mobile phones by cutting prices. However, as of press time, neither Qualcomm nor MediaTek has responded to this matter.
Let's take a look at Apple. Although Apple also lowered the shipment of iPhone, it only lowered the shipment of low-end iPhone SE3 by 20 million units. As for the high-end digital series and Pro series, there is no adjustment. Apple still has enough confidence in the high-end market. In fact, because Huawei could only produce 4G mobile phones at that time, many high-end mobile phone users who used to use Huawei also "jumped ship" to Apple, which also led to the embarrassing situation that "Huawei fell and Apple was full".
In the past two years, the environment itself was not so good. Now there are five or six thousand smartphones, seven or eight thousand smartphones. If you are not a rich man, you'd better try to carry cash with you. In fact, in the past two years, many people who just need to change their mobile phones have begun to consider domestic mobile phones of around 2,000 yuan, especially the sales of Redmi, realme and iQOO in these two years have exceeded the sales of their own "high-end mobile phones". Presumably this year's 6 18 will be a fierce competition.
How long have you been changing your mobile phone anyway? How much are you going to change your mobile phone next time?