The present situation of Bridgestone company
Bridgestone Co., Ltd. (formerly known as Shiqiao, Japanese: Corporation ブヂストン, English: Bridgestone Company, Zhengdong 1: 5 108) was founded by Shiqiao Masajiro in 19368. In 20 12, Fortune Global 500 ranked 276th. The English name of the company is translated according to the surname of the founder Shiqiao. Bridgestone is the largest tire manufacturer in Japan and the largest tire manufacturer in the world. In the field of Chinese, Bridgestone was once called Shiqiao brand in earlier years, but today it has been called Bridgestone by the company.
After World War II, Bridgestone began to produce motorcycles, but its main income came from providing tires for its motorcycle competitors, such as Honda, Suzuki and Yamaha. Therefore, Bridgestone stopped the production of motorcycles and concentrated on developing tire products.
1988, Bridgestone acquired Firestone Tire and Rubber Company. However, in 2000, it was reported that the off-road tires provided by the company for Ford Motor Company and used for Ford Explorer cars had design defects, which led to nearly 100 road traffic accidents and dozens of casualties, which seriously dealt a blow to the brand image of Ford and Firestone tires and caused huge property losses to the parent company Bridgestone. To this end, Bridgestone removed the Firestone tire brand in 2002, and only retained some product styles in North America to supply the loyal customers of the brand.
Bridgestone supplied tires to Ferrari, Williams, Toyota, Midland and Super Aguri in the World Formula One Championship in 2006, and became the only tire supplier in the World Formula One Championship in 2007, but announced in 20 10 that it would not supply tires to F 1 next year. The company is also the title sponsor of Bridgestone Invitational Tournament, which is one of the constituent events of the World Golf Professional Championship.
At present, Bridgestone, as a world-renowned multinational company, has a sales area all over the world 150 countries, with 50 tire factories and 122 tire-related and other factories, as well as Tokyo (Japan), Akron (USA), Rome (Italy), Wuxi (China), Yokohama (Japan) and Bangkok (Thailand.
In 20 14 years, the total sales of the group reached 3.6739 trillion yen, and in 20 13 years, its share in the global tire market was 14.6%, making it one of the largest tire manufacturers in the world and one of the Fortune 500 companies.
In any corner of the world, where there is a car, there is Bridgestone's company. For the safety of cargo transportation and human driving, Bridgestone provides high-quality tires and services all over the world. Its goal is to provide high-quality products and services to users in all walks of life as the world's top manufacturers in different product fields, countries and regions.
Bridgestone Bicycle Co., Ltd. sells two brands: Bridgestone and Anchor. It is worth noting that the founder of Bridgestone, Masajiro Shiqiao, is Yukio Hatoyama's grandfather.
Bridgestone brand road
Bridgestone's predecessor, Xima Socks Corporation, was 1929. When Masajiro Shiqiao, president of Japan Socks Co., Ltd., decided to enter the tire industry with his keen business sense and foresight and the belief of "using Japanese funds and relying on Japanese technology", this risky business decision accident was opposed by almost everyone. Only a professor who specializes in rubber, Takeo Jundao, said that he could provide technical assistance, provided that Seijiro Shiqiao could invest research funds equivalent to the annual profit of Japanese socks company, and the research funds of 6,543,800+000 yen would probably be wasted. In the previous 24 years, Kiyojiro Shiqiao managed a clothing store named "Sima House" inherited from his father, and became the leading Japanese hosiery company at that time. In the future, no one would have expected that it was the bold but correct move of Kijiro Shiqiao that made Bridgestone brilliant today. Today, Bridgestone has become the world's largest manufacturer of tire and rubber products and one of the three largest tire brands in the world, providing customers with excellent quality tire products and other types of rubber products.
The birth of No.1 tire is almost the same as every great entrepreneur's hard entrepreneurial story, and Seijiro Shiqiao is no exception. What's more, this time he will enter a tire industry that is completely strange to him. At that time, he lacked both production equipment and technical personnel, and the dilemma faced by Shiqiao Saijiro could be imagined. Relying on the indomitable quality of Seijiro Shiqiao and his employees, they started their business under difficult conditions, constantly explored and searched for the "future" tire business, and finally successfully produced the first Japanese tire on April 9, 1930. The successful development of Seijiro Shiqiao did not bring him much excitement, because in the early days, the sales of Bridgestone tires in China were not very smooth. However, since 193 1, Bridgestone Tire Co., Ltd. was formally established and began to explore the tire product market. On the other hand, through continuous technical improvement, fine service concept and rich marketing means, Bridgestone quickly broke the deadlock of unfavorable sales. At the same time, Bridgestone's tire quality began to be recognized by the Japanese market and became popular, and gradually entered the European and American international markets. Shortly after the successful production of the first tire in Japan, Masajiro Shiqiao, who is full of legend in the hearts of Japanese people, gave the tire a surprise in the future. He named the tire brand "Bridgestone", which is not only the English transliteration of the family name "Shiqiao", but also bears the great dream that Shiqiao Masajiro wants Bridgestone to go out of Japan and become a well-known brand in the international market.
Bridgestone, a respected international tire brand, was born. In the following 80 years, millions of people around the world felt the convenience and reliability brought by its continuous technological improvement.
Bridgestone brand concept
1956 In April, Bridgestone celebrated its 25th birthday with a grand ceremony. In the newly-built kurume Factory Memorial Hall, a Bridgestone social song composed by President Masajiro Shiqiao and composed by Dan lkuma also appeared. As a result, Bridgestone actively ushered in the rapid development after the war with a new look.
In the history of Bridgestone, 1 961May1is another day worth remembering and writing. On the same day, Bridgestone changed VI for the first time, and the latest logo was listed on the Tokyo and Osaka stock exchanges at an issue price of 330 yen. At the peak, the stock price rose to 1200 yen. Bridgestone's healthy operating conditions, good corporate profitability and broad market development prospects have become the fundamental reasons for attracting many investors.
After listing, Bridgestone began to enter a seven-year reform period. Starting from 1962, Bridgestone began to establish a standardized and perfect enterprise system and planned to implement excellent quality management. 1964, Bridgestone introduced "Deming Plan" and challenged "Deming Implementation Award" for the third time. Bridgestone is still advancing, and the huge time, manpower, material cost and painful price paid for the reform will be proved to be very worthwhile and effective in the future.
Company tenet: "Contribute to the society with the highest quality" 1968. After Bridgestone won the Deming Implementation Award, "integrating scientific methods into quality management" has become an important reason why Bridgestone can maintain its leading position in the industry today. In the same year, the company tenet of "Contributing to the society with the highest quality" written by President Masajiro Shiqiao was also confirmed, which also means that Bridgestone has created more value for the whole society, not just tires.
Looking at the development history of Bridgestone, we can find that this is actually a history of tire technology reform. From 195 1 the man-made fiber tires first developed and sold, to the nylon tires vigorously promoted by 1959, to the radial tires specially developed by 1967 for high-speed cars, to the special racing tires provided for F 1 competitions, and even to protect the environment and reduce energy consumption.
1976, Masajiro Shiqiao, who created Bridgestone's "tire empire" with one hand, completed the glorious road of his life, while Bridgestone, which has already completed the alternation of old and new, is still moving forward steadily according to the established development track. The "Mr. Tire", who enjoys a high reputation in Japan and is listed in the Japanese Automobile Hall of Fame, was listed in the American Automobile Hall of Fame in 2006. This is not only because of his influence and forward-looking achievements in the rubber and tire industries, but also because of his efforts and contributions in many fields such as charity, which are praised and remembered by more people in the world.
Bridgestone globalization
Bridgestone F 1 Poster Bridgestone's overseas expansion since 1960s includes the dual expansion of overseas sales market, overseas R&D and production market. The most notable event is Bridgestone's successful acquisition of firestone, the second largest tire manufacturer in the United States, with 1988, which is an international advanced enterprise with a longer history than Bridgestone.
198 1 year, Bridgestone celebrated its 50th anniversary and began to move towards the goal of being the top three in the rubber manufacturing industry. Three years later, 1984, "Bridgestone Tire Co., Ltd." was officially renamed "Bridgestone Co., Ltd.". At this time, Bridgestone has jumped from a Japanese family business many years ago to a global multinational company with more diversified business.
Up to now, after 80 years of rapid development, Bridgestone's diversified product strategy has achieved fruitful results, and diversified business has developed to include automotive supplies, industrial supplies, chemical products, building supplies, electronic equipment parts, materials, sporting goods, bicycles and so on. Bridgestone has become a world-renowned multinational company, with sales areas in more than 150 countries and more than 190 production and development bases.
On the occasion of the group's 80th anniversary, the latest corporate LOGO was released in China. It is particularly worth mentioning that since 1997, Bridgestone's LOGO first appeared in F 1 stadium, creating a glorious time of 14 years. It can even be said that Bridgestone inspired infinite passion in the F 1 stadium at the end of the 20th century. After entering the 2 1 century, with people's desire for a sustainable society and the development of automobile industry in the field of environmental protection, Bridgestone has also kept pace with the times. After the 20 10 F 1 competition, Bridgestone resolutely withdrew from the F 1 competition and began to turn to the strategic environmental protection field, which also represented Bridgestone's latest enterprise development strategy.
On March 1, 20 1 1, Bridgestone celebrated its 80th anniversary after two centuries. In the same year, Bridgestone Japan Headquarters released the new corporate philosophy and brand identity of the Group to customers around the world. But from beginning to end, what has changed is Bridgestone's more and more wonderful forms of expression; What remains unchanged is the enterprise spirit that Bridgestone will always uphold and the enterprise purpose of "contributing to society with the highest quality". Bridgestone Company Status Quo Bridgestone Brand Road Bridgestone Brand Concept Bridgestone Globalization @20 19