2.( 1) China Truck Race
Deep market foundation
According to statistics, since 200 1, China has been the country with the largest number of trucks in the world, and China also has the largest number of truck drivers in the world, which provides a very large audience for the development of truck sports.
In recent years, the production and sales of trucks in China have increased by more than 50%, which has continuously built a deeper market base for truck sports in China.
running start
China Truck Race is the only national truck race in China, sponsored by China Automobile Sports Federation and organized by Beijing Hanzhilong Advertising Co., Ltd., aiming at promoting truck culture and racing culture. It has been successfully held for two sessions so far.
In 2003, China Dongfeng Lapras Company, one of the largest truck manufacturers in China, sponsored the first truck race in China. The contestants come from all over the country, some are professional players who have participated in national championships and cross-country races, and some are truck drivers. After the selection of three races in Shenzhen, Inner Mongolia and Nanchang, the finals were held in Beijing, the capital, and the champion was produced. The competition includes field skill competition and linear racing.
China Truck Competition, a brand-new competition, attracted many curious eyes, and people began to notice that trucks are no longer simple production tools, but close partners in people's lives.
Concern of all parties
In 2003, more than 300 domestic mainstream media tracked and reported the residence of the first contest. The Beijing Finals was broadcast live by CCTV-5, the most authoritative sports TV station in China.
In 2004, the second China Truck Race was held in Shenzhen, Chengdu, Shanghai and Harbin, passing through South China, Southwest China, North China and Northeast China, and the final finals were held in Beijing. For the first time, a female athlete participated in this competition. French female driver Fu Ruosi appeared in the competition and won the women's team championship in Shanghai, which added more highlights to the competition. More and more people are becoming familiar with the promotion slogan of the truck race, "Strength shows perfection, passion makes dreams come true".
In 2004, truck races attracted more enterprises. Beiqi Foton and five truck parts companies actively sponsored the competition. At the same time, nearly 1000 racers signed up, more than 350 mainstream media reported the whole process, and more than 400 media reprinted it. 80 million viewers pay attention to the progress of truck races through newspapers, magazines, radio, television and the Internet. In the finals, CCTV-5, the sports channel of China Central Television, and BTV-6, the sports channel of Beijing TV, broadcast the whole event live for a long time, and many local TV stations made special reports. Some sports experts said, "The three most important sports events in China in 2004 are Olympic Games, F/KLOC-0 and Truck Race".
Great development potential
After just two years' promotion, China Truck Race has become an automobile sport with great influence and appeal. The national authoritative sports organizations in charge of sports in China-the State General Administration of Sports and China Automobile Sports-are increasingly supporting the truck race. Many enterprises in China have also begun to realize the commercial value of the truck race, which integrates sports and entertainment. The media and public opinion have also discovered the real charm of the truck race.
Now, with the support of government agencies, enterprises and the media, the truck race has formed a relatively mature competition system in China, with a wide audience. Good market prospects and broad development space for truck racing in China are emerging.
After two years of racing practice, Hanzhilong Company has accumulated rare experience in truck racing operation, and reached a long-term intention to hold China truck racing with sponsors. In 2005, the company plans to further expand the scale of the race, improve the design of the race, enhance the appreciation and antagonism, and strengthen the communication with the European truck race. In 2006, it began to try to organize China team to participate in Europe, and finally introduced European events to China.
Development course of national truck race
National Truck Competition —— Development and Pioneer of China Automobile Sports
In 2003, the first national truck race held the first national automobile sports event in the commercial vehicle field in China.
In 2004, the logo of the competition applied for registration, and it began to be branded and market-oriented, and the contest image spokesperson selection activities were held nationwide, which created a new organizational model of automobile sports in China.
In 2005, the European Truck Race and the China Truck Race exchanged visits, and the champion of the European Truck Race came to China. The two sides began to cooperate in an all-round way, and the local automobile race in China was in line with the international first-class automobile race for the first time.
In 2006, Lotus Company, the top automobile refitting company in Europe, completely refitted and debugged the racing car, and the truck racing car in China was fully upgraded. China Truck Competition "Dream Team Going to Europe" was selected, and China drivers went abroad to experience the European Truck Competition.
In 2007, the China-Europe Truck Elite Challenge became more intense; Incorporate more cultural elements of truck sports, and the event will be more exciting; In 2007, the national truck race will usher in a new era of automobile sports in China. ...
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Dong Hebin's GP2 score is average, and she is a little older, so her chances of entering F 1 are slim.
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I don't like this. I'm not sure.
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