Here's the story. Many people will buy things in the studio. Because the price is cheaper, L 'Oreal sells things to everyone through the studio. But at that time, it was promised to be the lowest price, and later it was found that the price was lower. So consumers think they have been cheated, so they choose to complain. I think this incident will definitely make Leia lose a large number of consumers. Most of these trapped consumers will not continue to buy L 'Oreal products. 2. It will seriously affect the image of L 'Oré al.
For brand merchants, they will pay special attention to their brand image, because the brand is their core weapon. Some enterprises don't produce their own products at all. After taking other people's products and using their own brands, consumers will like them very much. Even if the price is high, consumers will still flock to them, so the brand is their most important thing. For L 'Oreal, this incident will make many consumers distrust L 'Oreal. Naturally, it will affect L 'Oré al's image, so other consumers may buy other products besides those who are cheated, which makes L 'Oré al's image in the eyes of consumers very poor. In short, there are nearly 10,000 consumers who complain about Leia on the black cat. First of all, quite a few of these consumers may not believe in L 'Oreal. In addition, it will seriously affect the brand image of L 'Oré al and lead to more consumers' distrust of the brand. Therefore, L 'Oré al should make some practical apologies to save its brand image and save more consumers.