Founded in Melbourne, Australia, SWISSE has developed into a well-known health brand.
In the1960s, Australian entrepreneur KevinRing was inspired by a trip to Switzerland and began to develop his own herbal and vitamin supplement products after returning to Australia.
Kevin opened an organic bakery in Melbourne, selling natural food and fresh bread. Here, he introduced the first product of Swisse-pollen tablets. Swisse was born like this!
199 1 year, we launched the flagship product-Ms.-Swisse multivitamins, which became an important milestone for Switzerland. This product adopts high-quality formula and is specially tailored for ladies, and is known as the star product in ladies' multivitamins. Four years later, with the introduction of Swiss men's multivitamins, Swisse consolidated its position as the market leader of multivitamins.
In order to meet the needs of consumers, Swisse has continuously expanded the product categories of vitamin supplements, and has developed, tested and launched more than 65,438+0.80 products.
Swisse is gradually entering every drugstore and health food store in the world, and the prospect is exciting.
Swiss mission and culture
Our mission is to make people all over the world live healthier and happier lives.
From the first day, our mission has injected the DNA—— of Swisse-a dream to make people all over the world live healthier and happier lives. This vision is slowly coming true. For more than 40 years, Swisse has been committed to the product formulation and research and development of high-quality ingredients based on scientific research and traditional experience.
"Celebrate every day in life" is not only a slogan, it is our basic principle of serving customers and treating employees, and it is also the cornerstone of our enterprise's success. We believe that health is the most important thing in life, which carries all the valuable things in our life, including our friends, family, career and dreams.
Swisse's corporate culture firmly believes that paying attention to people, principles and enthusiasm will naturally generate profits.
Our "people" are the reason for our success, so we always put "people" first. Our "principles" are based entirely on the desire to make the world and our workplace healthier and happier.
Our "enthusiasm" is the driving force for our sustainable development and innovation. We believe that only a group of enthusiastic "people" with the same goal can really promote the growth of the company by working in the same direction.
Without our long-term concern and persistence in people, principles and enthusiasm, our "profit" will be impossible to talk about. We are proud of our achievements, but this is only the beginning.
Optimistic attitude towards life, positive interpersonal relationship, healthy nutrition and proper physical exercise are all indispensable parts of our healthy and happy life.
SWISSE brand positioning
The following are the key points of SWISSE's success, and also laid the overall positioning of the brand.
First-class quality:
The comprehensive product formula adopts high-quality ingredients from all over the world, is made with world-class technology, and has passed strict product inspection.
Mature research certification:
The product formula is based on scientific research and traditional experience, with scientific support from the scientific expert advisory group and long-term commitment to clinical testing.
Ambition is desirable;
We are trusted and recommended by health professionals, elite sports organizations, world-class athletes and celebrities, are keen on health and happiness, and uphold the concept of "celebrating every day in life".