Adidas neo belongs to adidas sports and leisure series. It draws inspiration from the brand concept of Adidas, keeps up with the main fashion trends today, and provides various sports and leisure clothing products close to life.

Adidas neo means fresh and energetic, full of optimism, vitality, personality affinity, freshness and keeping pace with the times. Not only that, Adidas neo also believes that a new generation of energetic young people are "naturally active".

Extended data:

Brand positioning:

Born active: youthful sunshine. Energy is invincible. ?

Infinite youth: positive optimism. Extraordinary energy. Never satisfied. Pursue fun.

Fresh and full: brand-new ideas. Brand new products. Always explore innovative ways to engage consumers in social and retail activities.

Personality affinity: neo leisure affinity. Embrace neo and embrace the world. Neo encourages the younger generation to explore boldly.

Exploration: keep exploring and trying. Embrace new ideas, new possibilities, new trends and new attitudes.

References:

New Baidu encyclopedia