I have been paying attention to this brand for some time and found it is the same as other domestic designer brands. It can only get worse and worse, and I feel that I don't know what to say in my mind. Now answer the landlord's question from several aspects:
1. Speaking of design, products are really designed by so-called designers. But the design skill is average, and the designer is estimated to be relatively young. Many consumers don't study design, so they don't know that their home design refers to many foreign jewelry books. I knew this at first glance, and I can post it later. Some can be found directly from the website, and some are directly the styles of exceptional clothes made a few years ago. Recently, this brand has many repeated styles, many of which are the same shape, and then changed into different materials. I think this brand is not sincere enough.
2. Product quality. I will pay attention to it every time I return to China in the past two years, and I have bought many products. Not a VIP, but a lot, around 10 thousand. One ***4 products, and two products have problems after purchase. In terms of probability, it can be completely denied in quality. The bracelet I bought last year was given to my girlfriend. It cracked just after going abroad for half a month, and finally it broke. In addition, a pair of earrings were not found before, and my girlfriend was itchy. After taking it off, I found that the ear needle was rough and uneven. In terms of product quality, I am really speechless. Other customers have the same quality problems online.
3. Aside from cost performance, it is not cheap to be a designer brand now. Anyone with the word "designer" on the brand feels awesome and has the responsibility to save us, not only us, but also China culture, China handicrafts, China design and China people's heads. The products are all masters, and the price is as expensive as luxury accessories. Yes, no matter whether the product is good or not, in short, the price should not be much lower than that of foreign goods! ! Every designer brand is picking customers, and every brand is talking about which class its customer base is. What should it be like? Everyone thinks they want to serve the nouveau riche, unusual people and rich people in China. The guests are either private enterprise owners, company directors, independent women or young people. Put on, put on the designer brand, you are the group. Look at this praise, I really learned Lu's original class promotion and marketing. In addition, after studying the classroom marketing of foreign teachers, the common point of China designer brands is that we look down on foreign goods, and even people from China resist vulgar luxury goods. I didn't expect that we didn't even compare the quality of our products with others.
Not only this brand, but also clothing design brand, jewelry design brand and even space or graphic design. I think everyone has the same problem. It is noisy, arrogant, low in design ability and outdated in theme. Anyone who designs is a proud son of heaven. Just like some design students in China, no one values local design, or thinks that all China people are bumpkins, but it can't be said that everyone thinks so.
Similarly, today's commercial brands, any sold-out products, as long as the price goes up, all have their own opinions and positions in the name of designer design, uniqueness, style and personality. Everyone has his own inheritance and taste. Looking at the "responsibility of China culture" on our shoulders, we all feel that we lack this culture and that flavor. They are scrambling to help us fill it, and then let us use money to buy products to fill the gap in our culture. Just like this brand, it inherits China culture under the banner of simplicity, and then we buy back the products with 1000+ silver, and then we are simple and simple. Warm, I really want to ask whether it is so simple to inherit culture, or whether the buyers in the market have no culture and need the guidance and giving of merchants. In addition, handicraft culture is also a business term that has been vigorously promoted in recent years. You will use it to promote it. Have you forgotten the clothes sewn by your mother, the bowls made by your father, the paper-cut paintings for the New Year and your simple childhood? We are looking for technicians to inherit China's technology and take it as our responsibility. Yes, we nodded happily, and then continued to draw 1000+ silver and bought a dozen in your store. It is estimated that more than 100 pieces of "manual-personalized" products will be produced nationwide, which will continue to make up for our lack of support and expression of manual culture (and more than 100 pieces will be produced, not to mention Yiwu's. Of course, people don't shout directly under the banner of culture.
What I said above is really heartbreaking hope. Our merchants or consumers will not throw so many flags at the design, nor will they bow their heads under these flags. If our consumers also crawl under the guidance, then we will certainly not achieve outstanding culture and brand. I have been studying the differences, cultures and brands between China and the West. It is necessary to find out why strong brands can appear in the west, so I won't discuss it here. Continue the previous hope, if the business is really doing, do it well, slowly and attentively. Do it with quality. Neither you nor we can lead and educate the people. Design doesn't want to educate people, so don't give so much. If you want to do it and really want to express yourself, then make yourself stronger and bigger, and then spread what you want to express. Don't spread culture in the name of spreading. China culture or the culture of any nation in the world doesn't need anyone to spread it. There it is. Folk customs are culture, people are culture, national forms are culture, everything is culture, and no one needs to spread it. If it can't spread, then a culture will naturally be eliminated and extinct, without regret or intention. -We really should reflect and ask a question. What is the slogan of the greatest design company in the world? We really should study.
Let's talk about design again. Most designers in China design for the sake of design. So are so many designer brands on the market now. They design for design's sake, or more bluntly, they design for novelty. I don't want to say anything, but I want to look strange! Of course, it is not so strange that design is artistic, and so is the designer's clothing brand now. Just design for the sake of difference, first design a difference, and then find a suitable framework to stick it with the design. So I think anyone with a discerning eye can see whether it can really convey something or just use two pictures of young designers combined with western modern simplicity to make products to induce consumers to consume and raise product prices. For this brand, it can only be said that there is another jewelry expression similar to brand-name clothes. But neither the connotation nor the height can compare with the propaganda. Therefore, it can only be propaganda.
I just want to throw a brick and let us reflect on ourselves. If we are consumers, we should cultivate ourselves with knowledge, culture and philosophy, and cultivate our temperament and profound accumulation, just like real virtuous women and temperament women. They don't need anything to help decorate themselves. Because consumers also have the obligation to change the status quo. Merchants, I won't say it, I hope the merchants will change? China has not reached the point where the rich donate naked. They do have the courage to teach consumers how to do it, but just like behavior, they are simply lacking. We always say that there are no settled enterprises in China, and there are no unsalable enterprises. In fact, it is also because our consumers have not given support and opportunities. Instead, so many banners are loud and low. As a designer, China is now a developing country in design, and we should shoulder the responsibility. Work hard and then talk about achieving a world-class brand. It's too early to say.