I don't know if Ma Yun is familiar with Chairman Mao's books, but I see many similarities. The party commands the gun, and spiritual encouragement is always the main theme. Talk every day. There are too many successful experiences of the Red Army and the Eighth Route Army, which is why the average salary of Alibaba employees is only medium, but it is the key to having excellent combat effectiveness. Therefore, from the perspective of management, there are five key words for innovation: keyword 1. Values and Mission Deng Kangming, vice president of human resources of Alibaba, who once worked for Microsoft, said that Alibaba's culture has distinct characteristics, and no company has spared no effort to implement its values in practice like Alibaba. "unify thoughts with values, influence everyone's behavior through unified thoughts, and finally form a joint force." In such an environment, sales is not just a job, it includes self-discipline, self-affirmation, self-motivation, team encouragement and persistent sharing of good things. In this regard, we have made some positive explorations, and the teachers we hired have also instilled some marketing and success concepts, which are not systematic but effective! You may think of pyramid schemes! On the surface, unifying thoughts with values is indeed similar to pyramid selling, but it is different in essence. MLM hides the ultimate pursuit of interests under the realization of self-worth, and values have become a tool for spire to make money. We should learn this from insurance companies. Formally speaking, we are all service companies and sell products, but insurance companies spread values and marketing concepts in their daily training. Keyword two, the cadres working in Alibaba are first of all the recognition of values. Under the influence of this culture, every group and department is a propagandist, especially a leader. Only such a team can have combat effectiveness. Too much criticism is useless. These principles are easy to say, but who can really implement them? The first-class executive team lies in training. Without a cadre team, how can there be super executives? Keyword 3, where is the customer's demand for me to help you make money? My product is right there! The slogan of Ma Yun and Alibaba is to help small and medium-sized service providers make money. I can help you make money and let you get customers by purely commercial means. Are you excited? I use the extra money you earn to earn your money. You still don't want to? You don't have to give me a kickback! In other words, you just gamble on business to see if you can make money, and your price is very small. But more importantly, it is simple, repetitive and not afraid of rejection. A salesman, a team, unremitting promotion. This is their only way. Why can't we do a "business alliance" well? Because our starting point is wrong, we think too much about how to make money by ourselves, rather than really thinking about our customers or our enterprises. Why do our SME websites do better? It's not really to help companies make money, just to declare projects. Such benefits won't last long. What we have to do now is how to help our users and help our small and medium-sized enterprises make money by informatization. Keyword 4: Public Relations Ma Yun attaches great importance to public relations. No matter how much advertising is done, if there is no word of mouth, the whole game will be lost. Word of mouth is more important, so how to create word of mouth and let everyone tell you is far more effective than advertising. Read a lot of articles on the Internet, the media and activities, and ponder over it. Sometimes you can do more with less money. We have tasted the sweetness of this work, and the promotion of 1 1808 is typical. Keyword five, teams and organizations can definitely achieve the sales effect by stalking and beating, but you meet the needs of customers. Alibaba said the concept is to help you make money. But what if the customer doesn't make any money this year? Will he renew the order? What shall we do? It's the same as our stock. Besides making money, what needs do your small and medium-sized customers have? Communication? Share? Enjoy organizational life? Look what Ali did. There is a community online! There are online business meetings under the net. Communication is as important as learning. This is the power of the community. This is the power of Alibaba.

How to do Alibaba marketing well? 1. Building and maintaining a good store is equivalent to your physical storefront. You should pay more attention to the door, style, window, product display and company introduction. After all, that's your window to communicate with customers. There will be a difference between trying and not trying.

2. Make good use of Tradelink and keep Tradelink online for a long time. This is the key. If possible, you can also let someone take care of Tradelink before 12 pm. You don't know when the client is looking for you. If you don't take the initiative, wait for him. In addition, Tradelink is highly active, and it will get additional publicity from Ali, and it will not cost money to advertise. Our company has won the highest activity in Ali industry for many times, and has received a lot of publicity and promotion, so it is profitable.

3, often publish product information, be sure to let customers search for your products. Therefore, it is necessary to release product information frequently and let the information come first. Otherwise, you will be submerged in a huge amount of information and sink into the sea, and you won't get any chance. It is necessary to publish product information every day. Pictures that release product information must be beautiful and conspicuous. Clarity is necessary. The instructions should be as detailed as possible to make customers want to buy them.

4. Participating in bidding ranking should not only let customers search for your products, but also let them see them at first sight. Customers often have no patience to turn over many pages to find information, so the more opportunities, the bidding ranking can make the company's product information rank in the top three. When customers search for this product, they will see your product first. Naturally, the higher the browsing rate, the more opportunities you will have than others.

5. To participate in bidding, the most important thing is to choose keywords. It is very important to choose appropriate keywords according to customers' search habits. At the same time, refer to the search volume of this keyword. Spend money to get results. China people's habit is to pay attention to the first, and consider the competition (that is, ranking first) when funds permit. Reasonable use of bidding can bring you unexpected benefits. Of course, it is very important to cooperate with the later bidding work.

6. Doing these things well can let customers see your products and get to know you initially. Customers will come to Tradelink to find you. If you use Tradelink to communicate effectively with customers, you can bring you business.

7. Customers value your price very much; The number of transactions largely determines whether your product can be exposed, clicked and traded (this is why everyone likes to brush the bill, but it must be reminded here that Alibaba's recent brush-brushing efforts are unprecedented. As far as the store I run is concerned, three real trading orders have been misjudged as brushing orders.

8. When you start to register an Alibaba store, the first qualification of the store must be the factory, which will play a very important role in paving the way for you and customer transactions. Secondly, choose the qualification of integration of industry and trade. The worst qualification is the qualification of trading company.

9. To upload a product or release product information, five-star information must be released. The title is very important and directly affects the ranking position. Titles should be professional and novel, eye-catching, and increase clicks and rankings. The product pictures should be clear and practical, the attribute introduction should be comprehensive and professional, and the product introduction should be professional, decent, concise and intuitive. Thirdly, do a good job of maintenance, keep Want Want online at all times, receive visitors seriously and resend information every day.

10, after receiving a brand-new email, I will go to the store first. As for the quality of the shop, it's still the same thing. The knowledge of doing a shop is also great, such as the design and style of the shop. As for the content, we should be professional and rich, upload company certification, factory photos, company photos, product photos, various certificates, increase credibility and design shops.

1 1. Make good use of purchasing Bing module, make phone calls actively, communicate with customers attentively, and apply free module. Blog should be opened, business should be answered, questions should be answered seriously, and forums should be activated. Official website should be opened, and official website should design the layout inside, just like a shop, and then you can write articles, display products and make promotion and optimization.

12, these are all to increase credibility and publicity. I didn't know how to start at first, but I gradually felt it after a long time. It's normal to have no customers at first. Don't lose heart. Take your time. I didn't understand it at first, but I felt it myself.

Deliberately forming a community is a place rich in human resources. It is also important to interact with the host group. Business alliance, information exchange, resource sharing, multi-party cooperation. This is Ali's advanced skill in doing business.

How to do a good job in Alibaba If you want to receive orders in Alibaba, you must do several steps:

Step 1: Positioning: Positioning your target customers, analyzing their search habits, and selecting promotion keywords;

The second step; Chinese operation: compared with other e-commerce platforms, Alibaba has the greatest operability, so the simple operation is; Send a new message, resend the message, log in to Ali Want Want, blog.

Step 3: Set goals; People are lazy. Once a thing takes a lot of time to do, but it doesn't achieve the expected effect, there is no motivation to do it. In Alibaba, it usually takes a long time to receive orders. So in the early stage, it is more of a process. Therefore, in order not to give up halfway, we must set a goal at each stage, focusing on product exposure, click and feedback.

Step 4: Do a good job in tracking and managing visiting customers. According to years of discovery, online customers usually make a deal within two to three months after the first * * * (except for some products). Therefore, we can find that few of them reach a deal after the first contact with you. Many customers communicate with you five, six or even ten times and finally decide to make a deal with you. So, do it in time. ..........

The fourth time; Use Alibaba's value-added products and off-site platforms to promote! Steps/Methods If you want to receive an order in Alibaba, you should do several steps:

Step 1: Positioning: Positioning your target customers, analyzing their search habits, and selecting promotion keywords;

The second step; Chinese operation: compared with other e-commerce platforms, Alibaba has the greatest operability, so the simple operation is; Send a new message, resend the message, log in to Ali Want Want, blog.

Step 3: Set goals; People are lazy. Once a thing takes a lot of time to do, but it doesn't achieve the expected effect, there is no motivation to do it. In Alibaba, it usually takes a long time to receive orders. So in the early stage, it is more of a process. Therefore, in order not to give up halfway, we must set a goal at each stage, focusing on product exposure, click and feedback.

Step 4: Do a good job in tracking and managing visiting customers. According to years of discovery, online customers usually make a deal within two to three months after the first * * * (except for some products). Therefore, we can find that few of them reach a deal after the first contact with you. Many customers communicate with you five, six or even ten times and finally decide to make a deal with you. So, do it in time. ..........

The fourth time; Use Alibaba's value-added products and off-site platforms to promote!

Alibaba's main marketing methods are as follows:

1. Alibaba blog marketing

2. Alibaba Forum Marketing

3. Wealth value to buy advertising space, improve exposure, improve traffic and brand awareness.

4. Forum signature marketing, you can use pictures or words, words can be placed on websites other than Alibaba, and pictures can only be Alibaba's internal connections, which can be set as needed.

5. Participate in activities and accumulate popularity. Every day Alibaba's major forums have their own activities. Find a few forums that you often go to and like to participate in activities, so that more people can pay attention to you and get to know you.

6. Sponsor marketing method: find forums or popular forums related to your industry. Many moderators will pull sponsors, with the aim of earning extra money, spending a little money and promoting permanent retention. At the same time, it also increases the external chain, which is a kind of enjoyment.

7. Participating in helping others means helping yourself and others. At the same time, if you get more adopted results, you will have an expert certification mark. Are you more authoritative? At the same time, more people will trust you.

8. Cooperative marketing, find a few bloggers with huge traffic, find a few bloggers with good literary talent and popularity, and then cooperate in marketing, let the other party write a few soft articles for you, and use others to enhance their popularity.

9. Optimization of Wangpu. Wangpu is a place to display products. Use different templates according to different industries, and you can modify them yourself. Decoration should pay attention to quality, reasonable color matching, prominent keywords, real pictures and typesetting should conform to visitors' habits.

10. Stay online, you can get more opportunities online, because many friends are eager to buy. If you are not here, you will lose the opportunity. Generally, after receiving the message, if you don't reply to others for more than 1 minute, the impression will be gone, and others will come back to the second article.

1 1. Re-send the message every 12 hours to stay ahead.

12. Insert product information links in blog articles, optimize internal links and improve keyword search on Alibaba platform.

13. Buy Ali's mother's advertising space and show your advertising information on other blogs (it is recommended to consider it carefully).

14. Tradelink signature, Ali Want Want has an online signature, which is displayed in the status, so that others can clearly see your advertising information.

15. Automatic reply marketing. When you leave, please set up automatic reply information, including: your product information and where you went or how to contact you.

16. Being active in various forums, getting familiar with each other and having more friends, naturally everything is easy to talk about.

Summarize some Alibaba marketing skills in 16. Of course, if you feel too much, please stick to your favorite method and stick to it, and success will belong to you.

Supplement:

We can start from the following aspects:

1, store decoration, picture processing, increase repeat customers.

2. Take the time to resend the message and see how many treasures you have. Divided by the time you are online, it is a treasure that you should resend once.

Quantity, repeat at equal intervals.

3. Increase the online time of Tradelink, and increase the activity in public places such as merchants and Ali Wangwang Group.

4. Write original articles, set up your own brand blog and publish original posts that attract business friends.

5. Make more business friends, collect from each other and establish friendship ties.

6. Optimize the keywords of the baby description title and increase the frequency of being searched.

7. Participate in various activities organized by Ali, such as spikes and group purchases.

8. Open related services: such as Cheng Xintong, distribution platform, online sales treasure, etc.

9. Learn from the good shops made by peers and learn from other people's excellent ingredients.

10, hold regular preferential activities to attract customers, such as free postage or discount.

The exposure of the store went up, and the number of clicks naturally went up.

You can refer to the "My Operation Analysis" page in the business consultant of Ali Assistant page. You can analyze how to improve the exposure and click-through rate of Wangpu according to the operation of your own store. You can click in and have a look. The most important thing is the keywords of the product title, which should conform to the customer's search habits.

How to improve feedback

Product details should be complete.

First of all, I hope you can make a personalized description of the different models, characteristics, shapes, packaging, specifications and attributes of the products, indicating that these products are really different and have their own characteristics. Secondly, information such as packaging, transportation, payment, minimum order quantity and maximum production capacity other than products is also very important. After providing this information, the buyer will feel that you are an experienced and serious supplier, which will deepen his understanding of your enterprise and enhance his goodwill towards your enterprise. Finally, please pay attention to the professionalism and accuracy of the text description. Manage supply and demand information

The company information is detailed and credible.

After the company introduction is launched, you will appear in the search results of Ali Company Treasury with real and detailed company information, leaving a good impression on visitors and improving the company introduction.

Ali Wangwang Online (comparing the online time of my peers) often maintains that Ali Wangwang Online can send a signal that "we are doing business", which makes buyers feel that the distance with suppliers is closer and communication is convenient. Keeping Aliwangwang online as much as possible and assigning someone to take charge will help you improve your feedback.

Add online contacts

These contact information will be displayed in the online window of your store and the enterprises in the store, so that buyers can contact at any time. When your contact is not online, the buyer's feedback will also be sent to your Ali Wangwang in the form of offline information, and pay attention to the buyer's feedback 24 hours a day! Suggestion: Add employees who have been online for a long time in Ali Wangwang as corporate online contacts, and the online sales effect will be better.

Basic skills of Alibaba store promotion

Alibaba is the world's number one online trading market for international trade and local trade in China. Alibaba focuses on providing an efficient and reliable trading platform for buyers and sellers of small and medium-sized enterprises from China and around the world. Alibaba's international trade website is mainly aimed at global import and export trade, while Chinese website is aimed at domestic trade buyers and sellers.

The most commonly used 15 method for online shop promotion.

With the development of e-commerce, opening online stores seems to be a kind of popularity, and there are countless online stores every day. However, operating an online store is not an easy task. In addition to sincerity and hard work, what we need more is to know how to promote our online shop. I also often discuss the promotion of online stores with many friends who have opened stores, and I have a lot of experience to share with you here.

I summarized 15' s promotion methods about online shop promotion, and introduced them in detail here, hoping to help friends who open shops, especially novices.

1, signature file.

2. Friendship link.

3. Joint promotion.

4. Learn to seize every opportunity to publicize.

5. Be a careful person and take part in more activities.

6. Join a business alliance.

7. Use some shopping forums.

8. Use comparison shopping websites.

9. Does your family know that you have opened a shop online? Do your classmates and friends know? Be sure to tell them at the first time.

10, search engine marketing; Free and charged.

1 1, QQ, Want Want Group to increase online store traffic.

12, advertising in soft text to promote the online store itself.

13. Online shopkeepers send emails to promote sales.

14, free registration in professional online shop promotion website.

15, promoted by software.

Comprehensive promotion skills of Alibaba online store

1, research policy, repackage. (looking for opportunities to play the edge ball)

Generally speaking, there are principles and boundaries to judge whether it is an advertising sticker. That is, there is no general commercial content, only products and services with contact information.

When this rule was mastered by some clever netizens, they made good use of it. It has achieved good marketing promotion effect and even been promoted as an important content of the forum. How did they do it?

Packaging products into projects, in the form of entrepreneurship or investment forum discussion, the theme must be universal. For example, "is the competitiveness of products in technology or marketing", and then discuss the unique technology of their products and explore the competitive strategy. Of course you can't leave your contact information. This effect is very good.

For example, the metal business cards broadcast live today, as well as the magic beans started before, have all opened up sales in the forum, and the forum is often vigorously promoted.

2. Set the promotional content of the company's products in your signature file.

An advertising post, even if it is not seen or deleted, few people respond, and it will soon be submerged behind the new post, which will not achieve the advertising effect at all. The signature files are different. Every post you send and every post you reply to will be seen by others and will not be deleted. This effect is much better than posting advertisements.

However, in order not to affect others' browsing, the signature file will soon be limited to four lines. But it is enough for you to put in your product company and contact information.

3. Put the company's introduction and contact information in the self-introduction of personal files.

The personal file of the forum will often be read by people, especially the author who posted a good post, and your file will often be read by people. This is a good marketing method.

4. Set to Tradelink status

It is also effective to directly change the status of Tradelink to product advertising and contact information, because Tradelink users are all commercial users, and the groups you face will take the initiative to contact you as long as they are interested in your industry.

5. Sponsor the auction of wealth value or exchange prizes.

This effect is excellent. Because it can be placed on the homepage of Alibaba Chinese Station, and it will last for half a month. And it will be promoted to the greatest extent by the Ali Forum. Many people pay attention to it, and the exposure rate is extremely high. Advertisements in the same position have to be quoted at a high price, which is generally unaffordable for small enterprises.

6. The right to sponsor forum activities.

It is a good advertising way to get reputation by sponsoring some gifts and prizes for forum activities. And the people who participate in the activities will be your good marketing targets, and there will be no rejection of your product promotion. Popular activities will attract more attention and be good for brand promotion.

7. The post has been deleted. Don't quarrel with Xiaozhu.

Deleted, in fact, it has shown that such advertising marketing effect is very poor, communicate with Xiaozhu to see if there are other marketing channels. Because bamboo has the right to set the top, if your product or project is very distinctive and can bring commercial attention to others, then there is a good opportunity to repackage resources for promotion.

So the advertisement post has been deleted, so don't worry about getting angry. It is much more than advertising stickers, which is the lowest advertising method. What's the point of advertising without technical content? It's not fun at all, nor is it fun to do business. It's not worth it. Don't forget that your purpose is to make better use of this online marketing platform. I hope everyone can be a smart advertising marketer and get your business interests in the forum.

Alibaba Store Promotion Blog

In the current era of information explosion, the online marketing industry is developing with an unprecedented trend. According to the latest survey of iResearch, the online shopping market in China has exceeded 50 billion this year, and the online competition is becoming more and more fierce, and various means have been used. Among them, an alternative way of publicity-blog promotion was born.

The fiercer the competition, the more we should attack head-on. The time when we opened a shop in Alibaba in 2004 is gone forever. The important aspect of network marketing is network promotion. For network operators, network promotion is to maximize promotion with limited resources. Are there any new promotion methods for online merchants who have no money, experience and technology in 2008? Yes Blog promotion.

In fact, I always see many online merchants writing many technical soft articles to promote their own brands and online stores in China or Alibaba Community. In addition to sharing your own experiences, it is more important to make yourself more famous through the publicity of soft articles, so that visitors can trust the author and promote the store.

In fact, this method is not new, but the effect is not very good. Imagine how many articles can add essence to Taobao community. How many articles are really eligible to be reprinted in large quantities and effectively bring your online store address? Generally, the articles written by novice online merchants are diluted in a large number of soft articles and rarely seen by people.

Therefore, the recommended method today is to promote online stores by using large blog platforms. Its realization is that many people are writing blogs and many people are reading other people's blogs. From Lao Xu's blog's over 1 100 million hits, we are surprised to find that China people who have always been conservative are also keen to discover other people's privacy. The freedom and communication of blog platform is more convincing than ordinary forums. A large number of grassroots blogs also show netizens all aspects of social life.

How to take advantage of the current network trend to bring business opportunities to yourself is an inspiration for everyone in this article, so let's take a look at how to build a blog.

1. Choose famous blogs such as Sina and Sohu.

The first thing I recommend is the Sina blog platform, which is not only well-known but also popular. Network marketing promotion is to find a popular platform.

In addition to Sina Sohu, Taobao community and Alibaba's platform have set up such a professional blog platform.

Having chosen the platform, what should we do next?

Two. Choose a theme

For example, if you are in the clothing industry, try to define the theme of your blog as women's dress or makeup. Don't put advertisements in your blog stiffly, which will make visitors feel extremely disgusted. You can write articles such as "How do long-legged women choose summer clothes" and "Black sweaters lead the fashion this winter", and then try to match the pictures.

The choice of theme is very important. The most important point of blog platform is not whether you can effectively promote your online shop and products, but to attract visitors to see it!

What you read is the key. As long as the content is well organized and interesting, a large blog platform like Sina Sohu is not short of audiences, but whether it can retain audiences or even search your blog requires careful selection of themes and content.

Don't clutter the content: choose the information and experience around the product to do the content.

Don't advertise too much: one article, at most two advertisements, don't turn blog articles into advertising articles, so visitors will think you are just an advertising column.

Don't specialize in the title of the blog platform: many people like to set their own titles as "women's clothing monopoly" and "luggage world", which not only makes people feel depressed, but also makes your blog look low. It is better to write something like "Winter Cat Love: I am crazy about winter clothes", which is more lovely and caters to the culture of a certain ethnic group.

Be as original as possible: Try to be original and give visitors fresh and well-organized content, which makes your blog different from ordinary blogs.

Three. Publicity and promotion

In fact, after the establishment of the blog platform, it also needs publicity and promotion. Generally speaking, it is suggested to establish 10 different blog platforms, and then mainly cultivate and publicize one, such as Sina as the main blog platform, and then copy the updated articles on Sina blog once.

Actively participate in Sina's blog activities, and then actively promote their own blog. In QQ signature, in forum signature, in addition to your own online store address, don't forget to add your own blog address, and use blogs to promote online stores, which will be more effective.

Blog promotion is a kind of soft marketing, but there are still quite a few aspects to pay attention to. I hope everyone can try it after reading the article, maybe it will have some effect!

Friendship, mutual chain and multi-channel to expand influence

1, the benefits of letting others add you as a friend link:

If other websites add you as a friendly link, then this website will bring some traffic to your shop. If many business friends add you as a friendship link, then the traffic they bring you will be very objective.

How to make others add you as a friend link?

Indicate your requirements in the forum signature document, email address and Tradelink status, such as: "Welcome to add me as your friendship link, and I am willing to make a logo for your Alibaba store for free".

How to do Alibaba SEO- well-! Do you mean you open Ali Export Pass, Honesty Pass or Taobao? Tmall?