First of all, accurate positioning. Xiaomi mobile phone is positioned as a mid-range mobile phone. As we all know, Apple and Samsung have carved up the high-end mobile phone market. For a new mobile phone, if you want to enter the market and maintain the company's operation, you will inevitably need short-term returns. Low-end mobile phones have neither profit nor brand, which is not conducive to the company's development.
Therefore, accurate positioning is the beginning of Xiaomi's mobile phone victory.
The second is sales. The soul of an enterprise lies in sales, and selling is king. This time just happens to be the era of Internet outlets. It is really the so-called outlet pigs can fly. First of all, Xiaomi mobile phone has no offline stores, and all of them are booked online. Let's just say that Lei Jun orders several mobile phones and produces several mobile phones. There is no inventory problem at all.
The Internet has really helped Lei Jun a lot. There is no need to store offline or overstocked inventory. All the money saved is used for production, which is foolproof.
Regarding sales, Lei Jun has his own unique model. If he is hungry, he will sell. For China people, hunger sales is really a fatal blow. China people naturally like to gather and follow the trend, and hunger sales just meet the requirements.
The slogan of Xiaomi mobile phone is born for enthusiasts, which also confirms the hearts of China people.
Now Xiaomi Company is no longer a mobile phone, but also a TV, various accessories and charging treasure. We saw Lei Jun open a road with Xiaomi mobile phone, and then he got better and better on this road.
Everyone knows that Xiaomi mobile phone is only a mid-range mobile phone, and the company can't operate by mobile phone alone, so Lei Jun made Xiaomi a brand, a brand of electronic products. It is said that Xiaomi's charging treasure sells first.
To be a good enterprise, sales are very important! How to sell with low cost and high return is what every enterprise manager must learn. The operation of the enterprise also needs many aspects and all directions! This is what Xiaomi is worth learning.