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Why is it difficult for China to form a sense of "customer first"
Wen | Feng (Japan)

I once saw a stewardess sitting in an empty first-class seat, and a group of policemen ran a red light and crossed the road on their way home from security work.

In the past, all enterprises in China were state-owned, which led to poor hospitality attitude of window industry and some government departments, and a serious lack of "customer first" service consciousness. At that time, all Japanese who came to China would have a strong feeling. It has improved in recent years, but it is still not satisfactory.

Why is it difficult for China to form a sense of "customer first"? In my opinion, the fundamental reason lies in China people's consciousness of "not distinguishing between public and private".

For example, in the process of work, I will forget that I represent the company. I remember one time, the flight from Shanghai to Beijing could not take off because of an emergency. After the announcement was broadcast, a large number of passengers flocked to the airline counter and asked "Are there any alternate flights" and "Can you help us change the flights of other companies?"

In the process of work, individuals dealing with customers are "public servants" representing the company. But in the above example, the employee suddenly returned to the "private" position, as if it had nothing to do with the company. This is what I call "no distinction between public and private", which is a very unprofessional behavior.

Another reason is "self-centered", regardless of customer feelings. I have always been concerned about a phenomenon, that is, in restaurants in China, when it is time to stop serving, the staff can collectively sit in the hall to eat. In Japanese consciousness, after all the customers leave, the staff should eat in the corner of the restaurant.

In some restaurants, when customers are still eating, they actually sit in the seat next to them and start eating, just like letting the audience see the back of the stage after the speech, which always makes people feel a little uncomfortable.

What's more, when the plane was flying in mid-air, I saw a stewardess sitting in an empty first-class seat, and a group of policemen collectively crossed the road after completing security work?

I once chatted with a friend in China and said that the concept of "customer is God" is the basic concept of Japanese service industry, but didn't China also have a famous saying of "serving the people"? But it seems that this sentence is just a slogan in many industries in China.

Of course, with the development of China's economy, the market is no longer just a seller's market, and the situation will continue to improve. For example, Japanese restaurants in Shanghai have a very good service attitude because of the increasingly fierce market competition. Nowadays, due to the competition of introducing foreign capital, China Development Zone has a surprisingly good attitude towards foreign-funded enterprises, and even some development zone leaders promise to call them 24 hours a day. But in any case, the fundamental change of consciousness is the most important.