1, title: Also known as masthead, brand, slogan, etc. It is usually used to guide and organize several news and other content-related manuscripts, and can also be directly used as the title of a column, and sometimes slogans or quotations are published separately. You can use it once or repeatedly. When making a title, we should stick to the big problems with universality and not be specific and trivial. It is necessary to be comprehensive and correct, not to mention slogans indiscriminately, to strictly control the quantity, and not to use too much;

2. Subtitles: Subtitles can not only outline and analyze, but also reduce the extravagance of some transitional words to highlight key points. In addition, it can make the articles dense, clean and pleasing to the eye, show the author's humanistic quality and attract the attention of reviewers. Subtitles must focus on topics and reflect topics everywhere, so that the whole article can be concentrated and reflect the center concretely.