Wechat marketing is a network marketing method that appears with the popularity of Wechat. Let's discuss the marketing strategy and function of WeChat marketing with me.

The marketing strategy of WeChat marketing is 1. Opinion leader type? market strategy

Entrepreneurs and senior managers of enterprises are mostly opinion leaders. Their opinions have strong radiation and penetration, which have a great influence on public speech, imperceptibly changing people's consumption concepts and influencing people's consumption behavior. Wechat marketing can effectively use the influence of opinion leaders and the powerful influence of Wechat itself to stimulate demand and stimulate the desire to buy. For example, Xiaomi founder Lei Jun is the best? Opinion leader type? Marketing strategy. For example, Lei Jun used his powerful fans in Weibo to simply post some information about Xiaomi mobile phone on Sina, which was played and commented by many followers of Xiaomi mobile phone, so that he could know consumers' thoughts and inner needs in the comments.

2.？ Virus? market strategy

Wechat has the characteristics of immediacy, interactivity, visibility, influence and borderless communication, which is especially suitable for the application of viral marketing strategy. The group sending function of WeChat platform can effectively send videos, pictures or promotional texts taken by enterprises to WeChat friends. Enterprises can send preferential information in the form of QR code, which is an economical and more effective promotion model. More customers actively promote enterprises, stimulate the beer effect, and spread the information of products and services to every corner of the Internet and life.

3.？ Video, picture? market strategy

Use? Video, picture? Marketing Strategy To develop WeChat marketing, we must first find and use the market in the interactive dialogue with Weiyou, and find that it is beneficial to the market. To provide personalized and differentiated services for potential customers in a specific market, and secondly, to be good at providing various technologies to transfer the information of enterprise products and services to the brains of potential customers, so as to win competitive advantages for enterprises and build high-quality brand services. Make our WeChat marketing more? Coca-cola and softening? It can attract consumers' attention.

The function of WeChat marketing is 1, and the function of advertising. Wechat is now not only a communication tool, but also a tool for business communication. The launch of the official WeChat account, a special WeChat, shows the communication function to the fullest, just like the slogan of the WeChat public platform? Even the smallest individual has his own brand? Similarly, brand communication has become an indispensable part. With the release of the first WeChat advertisement on 20 15 65438+ 10/2, the advertising function of WeChat has been paid infinite attention.

2. Service function. WeChat Enterprise can communicate well with WeChat fans and become a window for enterprises to serve customers. For example, users can conduct business consultation, complaints and after-sales maintenance on the WeChat service number.