For domestic consumers, Toyota, a Japanese brand, has always been popular. But many people don't know that Toyota has two different partners in China market-"FAW Toyota" and "GAC Toyota". So what's the difference between them?
FAW Toyota: "Regional leadership, innovation first"
The main product lines of FAW Toyota include Corolla, Lei Ling, Prado, Kawei and C-HR, covering many sub-sectors such as cars, SUVs, MPVs and sports cars. In addition, FAW Toyota is also one of the luxury brands that consumers buy most frequently in domestic questionnaires.
According to the slogan of the company's image, "regional leadership, innovation first", FAW Toyota relies on the funds and resources of FAW Company, as well as the technology and management experience of Toyota Company, and pays attention to market and product innovation to develop high-quality cars that meet the needs of consumers in China.
GAC Toyota: "A more perfect start"
The main products of GAC Toyota include Asia Dragon, Camry, Zhixiang, Zhixuan, Lei Ling, Highlander and Costa. Among them, Asian Dragon, as a luxury car with China characteristics, is favored in the domestic market.
GAC Toyota's corporate philosophy is a "more perfect start", aiming to become a market leader in China and bring higher quality and more cost-effective cars to consumers in China.
Contrast the two.
1. Product line differences
From the product line, FAW Toyota pays more attention to low-end cars and SUVs suitable for China market. GAC Toyota focuses on mid-to high-end cars, SUVs and MPVs. Both of them have outstanding performance in market segments.
2. The background of the joint venture company is different
FAW Toyota is a joint venture between China FAW Group Corporation and Toyota Motor Corporation of Japan. GAC Toyota is a joint venture between Guangdong Automobile Industry Group Co., Ltd. and Toyota Motor Corporation of Japan.
3. Differences between brands and cultures.
In addition, the two sides are also different in brand and culture. FAW Toyota pays attention to innovation, standardization and the corporate culture of "quality first". GAC Toyota pays more attention to the transparency of enterprises and the care for consumers.
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Although there are differences between the two companies in various aspects, FAW Toyota and GAC Toyota have become important participants in the China automobile market and are also loved by consumers in China. No matter what cooperation mode, there is no doubt that Toyota and China will grow and develop together in China market.