1. Select the correct flyer design size.
Leaflets come in many sizes, and each size is suitable for different purposes. The following are the most common leaflet sizes summarized by Zhonghui Design and their applicability to various activities.
A7- Suitable for distributing leaflets on the street, small enough to be put in your pocket.
A6 postcard size, very suitable for distribution or mailing.
A5- The most common sizes for distributing leaflets in mailboxes, such as take-away menus and invitations.
A4- Standard paper size, usually used as a menu or guide to display a lot of information.
A3-More for display purposes, such as posters or advertisements nailed to the wall.
Remember to use different paper sizes when organizing specific promotions or considering various distribution methods.
2. Make the flyer look more professional
Choosing high-quality, professionally designed leaflets is very different from ordinary leaflets. For example, professional and high-quality publicity can get you a new customer, while ordinary leaflets may make you lose a customer. Furthermore, unprofessional leaflets can not only reflect the connotation of the brand, but may even have a negative impact on the company.
Also, a good leaflet must choose some professional printing, which can enhance your image and establish your confidence that you are the right choice for customers.
3. Write a strong flyer title
Many people will pick up the leaflets or leaflets delivered to their doors and throw them away at a glance.
This shows that our time window to attract their attention is relatively short. Do not use the company name or product category as the title at this time. Instead, create a slogan that can arouse some interest.
Find out what is important to your customers and incorporate it into your influence. Attractive headlines are useful, but they need to be relevant to your business and other parts of your design. In addition, discounts or sales are very effective in attracting readers to stop and read your leaflets or leaflets in more detail.
Step 4 use sales language
Language is a powerful tool.
When we choose the language of the leaflet, we should arouse some feelings of the audience and convey how the company suits them best, whether ordering dinner or buying products and services.
According to the information content and background of the leaflet, add eye-catching content, such as "exclusive", "free", "bargaining" or "earning".
Choose a strong image
As the saying goes, a picture contains a thousand words. Its striking visual effect is more effective than 500 words.
Research shows that readers digest the information displayed in images faster. Therefore, it is very important to include images and logos in your flyers and flyer designs, because it will help improve your corporate image. In other words, make sure that the image is related to the content you want to express or the brand image you want to build.
6. Concise-less is more.
In today's world, content must be easy to understand, easy to read and concise.
The same applies to any leaflets or brochures you distribute. Sending your information in the shortest time is the first step for us to get the publicity effect.
To be true, only talk about what you know and believe. In the crowded brand market, people attach great importance to the authenticity of perception.
7. Make the flyer easy to read
Displaying information in an easy-to-read way is the only way to convey your ideas quickly, for example:
Add a call to action (CTA). What do you want people to do after reading your flyer? Include your business phone number or information about how to participate in your plans or activities.
Consider spacing. Leave some space for the flyer. If you squeeze the text into a small corner of the design, it will look unreadable and unsightly.
8. Try different distribution methods
You don't need a huge budget to print your flyers and design them. It is recommended to try something first to see what is best for you and your target audience.
First, test whether the market and part of the public accept your product. Try different information, titles, pictures and even paper types to find the right one.
You can try to make mistakes at first. Be sure to monitor the success of every change, and those that bring you the best results are reprinted.
9. Effective distribution of leaflets
There are several ways to distribute leaflets, including street distribution, e-mail distribution and distribution to other local enterprises. Try different methods to see which one suits your brand best.
If you use an outside company, be sure to give them clear instructions, telling them who the target is and where to distribute leaflets and leaflets.
10. Follow up the results of the leaflet.
A well-designed leaflet may attract the attention of potential customers, but the only way to successfully monitor its effect is tracking.
You can track the success of each leaflet or leaflet by printing different phone numbers, promotion codes and even QR codes on the design.
Only by tracking your activities can you see what kind of response you have received and whether your distribution is successful.