Double 1 1, also known as Singles' Day, is a popular shopping carnival in China in recent years. Its history can be traced back to 2009, when only one e-commerce platform Taobao tried this promotion method for the first time. So, what is the origin of double 1 1?

First of all, to understand the origin of Shuang 1 1, we must go back to the spring of 2009. At that time, Cai Jingqiu, an employee of Taobao Mall (now called Tmall), had a whim and designated165438+1October1as "Singles' Day".

This festival was originally a festival for singles. They held parties and activities on this day to celebrate their single life. However, with the passage of time, the meaning of this festival has gradually changed.

In 2009, Taobao Mall decided to hold a large-scale promotion on this special day. They think this festival is very attractive to young consumers because it is closely related to shopping and consumption. Therefore, they decided to turn this festival into a shopping carnival.

In the first year of Shuang 1 1, only one merchant participated in the promotion, and that was Jack Jones. However, the effect of this promotion exceeded everyone's expectations. In just one day, Jack Jones' sales reached 52 million yuan. This figure was astronomical at that time and shocked the entire e-commerce industry.

The great success of Shuang 1 1 attracted more merchants and consumers to participate in this activity. With the passage of time, the scale of double 1 1 has become larger and larger, and more and more merchants and consumers have participated. By 20 12, the sales of double 1 1 have exceeded 100 million.

Now, Shuang 1 1 has become one of the biggest shopping carnivals in the world. At this time of the year, hundreds of millions of consumers will flock to major e-commerce platforms to shop, creating sales records again and again. At the same time, Shuang 1 1 has also become a stage for major brands and businesses to show their strength and attract consumers.

Generally speaking, the origin of Shuang 1 1 is a story full of creativity and business wisdom. It has developed from a festival for singles to a global shopping carnival, attracting the participation of countless consumers and businesses.

This story tells us that as long as we have innovative ideas and brave attempts, we can create our own success stories in the market.