First of all, it needs to be clear that promotion is only a link in enterprise marketing activities and should be regarded as a tactic of enterprises. In other words, enterprises must first have the concept or consciousness of customer or market orientation, and the promotion activities can really play their due role. No matter where you promote sales, you must first maintain a good relationship with stores or distributors, which is obvious in hypermarkets and supermarket chains. For example, Gome, Suning and other large-scale home appliance chain stores, the relationship is well maintained, and sometimes even save some expenses. Promotional activities are often carried out together with other competitive brands. At this time, how to stand out from the total number of products and achieve the expected goal depends on the planning level, organization and coordination of the event, and also has a great relationship with whether it is promoted by the store. Products promoted by stores can get a better promotion position, and can also get more resource allocation in stores, which can have great advantages in personnel cooperation and policy inclination of stores. Of course, the relationship with the store is maintained, and the benefits can be obvious. This kind of maintenance effort should be in peacetime, not in peacetime, and it is impossible to cram for the Buddha. The feelings between people communicate and get along with each other. Giving some small gifts such as mobile phone accessories, having a working meal together at ordinary times, playing ball games together in spare time, swimming, climbing mountains and so on are all good ways to enhance mutual feelings, but it should be noted that the relationship between the people in the store should be maintained and distinguished, and the relationship between the purchasing manager and the store manager should be maintained separately. The key is to let others recognize you and help you. Classification of Promoters Many full-time promoters in manufacturers' stores work alone. They need to complete sales, bookkeeping, inventory management, customer maintenance, emergency handling and other tasks. Manufacturers pay more attention to them and cultivate them. The author mainly wants to talk about some characteristics of temporary sponsors here. Temporary promoters should pay attention to the division of work that suits them when recruiting and training, whether to distribute leaflets or placards, whether to ask people to explain or obey orders? You should use tall, loud, healthy and powerful boys. Take them to various stores, find the best place to put up signs, while shouting slogans, while constantly shaking the billboards in their hands. If there are few people in the shop, you can also put up signs to attract more people. The purpose of placarding is to gather people's popularity in front of their counters. Therefore, people who hold placards should not only hold up the brand, but also find ways to attract consumers' attention. While shouting slogans, they should also give some guiding instructions to consumers according to the actual situation, so that consumers can gather at their counters. Don't placard for the sake of placard. Such placards can't achieve the desired effect. People who hand out leaflets must find the right place to hand out leaflets. For example, when handing out leaflets in front of the elevator, they must choose the last position near the elevator to ensure that your leaflet must be the top one in the hands of consumers. Otherwise, the leaflets you send to consumers must be covered by other leaflets and consumers can't see them, which means the significance of distributing leaflets. In addition, when distributing leaflets, we should act quickly, with passionate language and expressions, to ensure that consumers can see their own leaflets while getting them. Don't be expressionless and stiff, so consumers will definitely reject your leaflet. When the consumer cup flyers are attracted, people should be pulled to the counter. On the one hand, we should prevent these customers from being stopped by promoters of other products. On the other hand, we should also pay attention to pulling consumers who come out of the product counter. These consumers are basically conscious of buying, but they are just choosing the brands they buy. When a large number of consumers gather at the counter, full-time promoters are too busy, and it is likely that there will be a situation of running orders. At this time, temporary promoters are needed to listen to orders and explain. The temporary promotion of explanations requires not only a good understanding of their own products, but also certain industry knowledge and product knowledge. Such temporary promoters need long-term training. We can often invite people with this potential to attend some training meetings of the company and establish close contact with them to ensure that we can use them first when we need to hire people. Documentary personnel should try to choose women with mild temper and strong affinity. There are other matters needing attention in the use of temporary promoters, which requires the organizers of the event to be very familiar with the characteristics of the venue and full-time promoters, and to have a long-term training plan for temporary promoters to ensure the reasonable collocation and use of personnel in the event and not to form a tense situation. Choosing a good counter position and a good window is of great help to the promotion effect and is also very important to the usual sales. If your counter is located in the corner of the store, consumers must go through the death aisle where products gather to reach your counter from the door. It is conceivable that a large proportion of customers will be successfully intercepted by other products, and some efforts in the promotion activities are to help the products. Want to get a good position often need to pay a great price, such as admission fee, seat selection fee, etc. These cost values are not worth taking out and need more accurate prediction. We can examine how much contact between customers and products can be improved, how much sales can be improved, how much brand awareness can be improved, and so on. Can this investment that needs to be spent on changing positions have an impact in other fields that need to be invested separately? For example, after paying the entrance fee of a single store, can the chain store reduce the entrance fee of other stores, or we can reduce the seat selection fee by placing advertising space in the prime location of the store, and so on. Try to buy the best seats with the least money. Create a good sales atmosphere through the vividness, diversification and personalization of terminal display. If the counter position is not good, it is congenital deficiency, and it can be made up as much as possible by decorating the terminal. As the saying goes, clothes make the man, but gold doesn't change Buddha's clothes. The terminal can be decorated by floor, ceiling, sticking to the ground, hanging flags, hanging ropes, banners and POP. The purpose is to make the terminal look vivid and attractive to consumers in many counters. Diversification can be achieved in a very simple way: for example, in the shoes and clothing counter, products of different styles or colors will be replaced every once in a while (one or two weeks), which will easily give consumers the impression that there are always new products on the market. All the efforts of these terminals are to create a good sales atmosphere, so that consumers can feel relaxed, comfortable and happy experiences in this atmosphere, thus forming sales. Increase the intensity and frequency of sales promotion. From the consumer's point of view, any promotion activities of merchants are new; Consumers will not be happy to buy cheap products, but will be happy to buy products that they think are cheap. If the promotion of the same product is strengthened, it will also have a strong stimulating effect on consumers and form sales. Similarly, a big factor in consumers' buying behavior is that the external stimulus is large enough, and the strength of promotion is actually whether this kind of promotion can stimulate consumers to form sales. With this understanding, we can avoid the minefield where everyone fights for the number of gifts, the price of gifts, the price reduction of products or the cash back, and use less resources to form a greater stimulus to consumers through the planning or packaging of activities, so that consumers feel that our promotion efforts are relatively strong. Only in this way can the promotion activities not go astray. The increase of promotion frequency can be realized by the combination and rotation of promotion means, or by the root exchange of products involved in promotion; The purpose of these activities is to stimulate consumers enough to form sales. Learn to analyze terminal data.