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The Development Course of Guangzhou Baima Clothing Market
Guangzhou Baima clothing market has successfully gone through a glorious course of 16 years with the honest management of the owners and the strong support from all walks of life. From a simple clothing wholesale market in the 1990s, it has developed into a comprehensive platform integrating information exchange, trade negotiation and fashion trend release. Every day, there is an endless stream of merchants from all over the country and overseas, with an average daily passenger flow of tens of thousands and an annual transaction volume of more than 3 billion yuan, ranking first in the market evaluation of 100 million yuan in Guangzhou. Ye Xuanping, Vice Chairman of Chinese People's Political Consultative Conference, wrote an inscription for the building "White Horse Building, Clothes make the world".

Since the opening of 1993, Baima has developed into the most influential middle and high-grade clothing wholesale center in China. 1993, the white horse vacated, creating a precedent.

199365438+1October 8th, Baima clothing market officially opened, which opened a historical chapter of Baima clothing market leading the vigorous development of clothing circulation industry.

1994 message from the mayor, thriving.

From 65438 to 0994, the operation of Baima market showed a growing momentum of development, and Guangzhou leaders paid great attention to Baima. On October 4th, 65438/kloc-0, Li, then mayor of Guangzhou, visited Baima in person, especially expressing his appreciation for the advanced fire monitoring facilities and positive fire management attitude in Baima market.

1995 developed rapidly and became famous.

During the period of 1995, Baima market was rated as the first in "Guangzhou over 100 million market in 1994", and its rapid prosperity promoted the rapid development of Guangzhou's clothing circulation industry. Across the country, the white horse market has played an exemplary role in many aspects in the same industry and enjoys a high reputation.

1996 * * * Harmonious architecture, white horse first.

The operation and development of Baima Market 65438-0996 has been supported by relevant government departments. On October 28th, 65438/KLOC-0, "Baimalou Branch of Guangzhou Self-employed Workers Association" was established. On February 2nd, the signing and listing ceremony of the civil-military joint construction of Baimalou civilized market and the listing ceremony of the national civilized market were held.

1997 improve supporting facilities and services.

From 65438 to 0997, Baima Company complied with the change of clothing business model, and invested heavily in the construction of atrium fashion show plaza to improve the functional structure of the market, which further improved Baima's good business environment.

1998 hold a contest to expand its influence.

June1998165438+1October 18 Baima Company hosted the Guangzhou Fashion Festival, which was the first of its kind. In February 65438, Baima Company sponsored and hosted the first Guangdong Model Star Competition, which further expanded the social influence of Baima market.

In 2000, in order to enhance its image, it was rebuilt and expanded.

In 2000, the decoration project of the overhead ground on the facade of Baima Building and the decoration project of the building square were completed and accepted. At this point, Baima has developed into the largest, best decorated and most complete clothing professional market in Guangzhou.

200 1 launch certification and standardize services.

In 200 1 year, Baima Company began to implement ISO900 1:2000: 2000 management system standards and certification to further standardize and improve management services for business households. In the same year, Baima Company passed the audit of Bell International Certification Agency and obtained the certificate.

Service management in 2003, the customer is supreme.

In 2003, Baima Company deepened its institutional reform and set up a "customer service center" to provide one-stop service for business owners, which reflected Baima Company's service quality policy of "operating with confidence, caring service, comfortable environment and continuous innovation" and its business philosophy of "doing business for business owners".

Pay attention to marketing and improve service in 2004.

In 2004, after full preparation, "White Horse Customer Club" was established. Baima market has continuously strengthened its service marketing level and management innovation ability to provide customers with "simple, fast, convenient and effective" services.

In 2005, the Federation of Industry and Commerce advocated honesty.

In order to guide the business operators in Baima market to operate in good faith and create a good business atmosphere, with the cooperation of the administrative department for industry and commerce, Baima Company, market operators and customers selected and commended 56 "honest merchants in Baima market".

Successfully listed in 2006, bigger and stronger.

In 2006, Baima Company was included in the operation of REIT Fund in Hong Kong for the first year. Baima Company strengthens management and further enlarges and strengthens Baima brand. Baima Company was selected by Guangdong Economic and Trade Commission as one of the leading enterprises in 13 modern wholesale market, which established the position of Baima clothing market in the clothing wholesale industry.

Dream trip in 2007, turning stone into gold.

In 2007, Baima Company was selected as the "Vice-President Unit of China Textile and Apparel Professional Market Alliance" and won the title of Top Ten Clothing Professional Markets in China, and held Guangzhou Baima Clothing Purchasing Festival, which strengthened the publicity and promotion, enhanced the brand image and further established the industry position of Baima Market as a "fashion vane". On June 8th, 2008, Guangzhou Baima Clothing Market15th Anniversary Celebration and Guangzhou Baima Clothing Brand Award Ceremony in 2007 showed the world the proud style and achievements of Baima15th Anniversary.

2008 Fortune Compass, Dancing with Flowers.

On June 5438+ 10, 2008, China Liu Hua International Fashion Festival and Yuexiu Colorful Fashion Week were grandly opened, and Guangzhou Baima won the title of "Five Major Clothing Markets in Liu Hua-Mineral Spring Clothing Professional Market Park". In June165438+1October, Baima and China Textile and Apparel Professional Market Alliance held the 2007 Guangzhou Award Ceremony for China Gold Clothing Distributor and the 2008 Guangzhou Baima Clothing Purchasing Festival. In this activity, Baima website was officially upgraded and launched, marking an important step for Baima in the electronic field.

20 13 1.8, Guangzhou Baima Clothing Market won the "Product Development Contribution Award".

20 13, 1310.8, China National Textile and Apparel Council launched the 20 12 annual product development contribution award selection activity in the whole industry. Guangzhou Baima clothing market stands out from the national100000 professional markets and won the "Product Development Contribution Award".

Keep up with the trend and enter the e-commerce.

With the development of the times and the progress of technology, the traditional business model has been changed, the market share of e-commerce is increasing, and various business platforms are constantly emerging. Therefore, as a traditional clothing distribution center, Baimafu Electronic Mall officially opened on June 5438+065438+1October 18, 2008, which is a landmark event in the development of China Baima clothing e-commerce. This course marks the huge volume of white horse clothing, making it more influential. I believe that White Horse Clothing will set off another upsurge in the future.

Message for the future, southern dress, clothes rule the world.

The past glory of Baima was achieved through constant progress and innovation, constant self-denial and self-adjustment. In the new historical period, Baima will still adhere to the concept of "innovation, service, brand, fashion and win-win" and strive to create a new "White Horse" based in Guangdong with the vision of striving for a leading domestic and world-class enterprise.

"Southern costumes, costumes dominate the world" is not just a slogan. Baima people have ideals, confidence, strength and determination to write a better historical chapter of Guangdong and even China garment industry with customers. In order to expand the spread of customers' brand investment information and help enterprises to expand the national market quickly, Baima Clothing Network will publish advertising information in clothing network, portal network, TV, newspapers and other media one after another. Once online, tens of millions of people across the country will have the opportunity to see the investment information of Baima Clothing on the Internet. Thereby greatly increasing the spread of customer brand investment information and helping corporate brands to enhance their popularity. It's much better than the effect that enterprises publish investment promotion online alone, which helps you achieve the effect of less capital investment and more results, and allows enterprises to share the network resources of Baima website to the maximum extent. Not only promoted the corporate image, but also improved the success rate of investment promotion. At the same time, it also shows the strength of the enterprise and helps the enterprise stand out among its peers. Baima clothing network has more advantages and popularity than similar online media, forming a standardized publicity and brand promotion route.