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Warm advertising words about masks
2020- 10-28 comprehensive encyclopedia by Yan Gang
1, let life have more fresh air.
2. Protect yourself, care for others and have a healthy family.
The best medical equipment was given to the closest relatives.
4. Give your closest people health.
5, smog weather does not need to worry, masks to solve your worries.
6, let your heart have a Qian Qian knot, one by one equipped with masks.
7. Closer to health and closer to safety.
8, the body is better, listen to my "pro" mouth.
9, personal protection is indispensable, medical supplies or masks are good.
10, dream, starting from health-mask.
1 1. Wear a mask to prevent smog for family health.
12. Stay close and live a healthy life.
13, walk in the forefront of health and strive to move forward.
14, buy masks for parents and enjoy a healthy life.
15, well-known, cover you-Kangqin mask.
16, the mask blocks germs and is "worn" to relatives.
17. Cover up intimate love.
18, Kang Qin is close to the body and "covers" health. For the sake of health and happiness, we often post some slogans to promote environmental protection in public places. For example, "it is everyone's responsibility to save water" and "study hard and make progress every day". However, few people think and study how effective these slogans can be.
Several American scholars thought that the propaganda effect of these traditional slogans was extremely limited, so they changed their thinking and made an experiment.
We know that in some high-end places, there will be small towels to wipe your hands, and almost everyone will use one when they come out. These scholars posted the following slogan in the bathroom: "Before you, 20 people reused towels for environmental protection. What are you going to do? " .
The experimental results show that when this information is provided, the number of people who reuse towels has increased by more than 30%.
Look, it means the same thing. In other words, the effect is obviously different.
What is the difference? I thought it was "sexy". Traditional propaganda slogans are aimed at "a group of people", such as "everyone is responsible for saving water" and "study hard and make progress every day". But this "sexiness" means that the content of publicity should be organized from an individual perspective. For example, highlight the meaning of "individual sense", that is, you should imagine the publicity audience as a "living person" and chat with him "alone", even if the actual audience is a group.
You see, during the fight against the epidemic, many units posted slogans: "Wash your hands frequently, wear a mask", "Early detection, early diagnosis and early treatment", "Happy New Year is harmful to people, dinner is death", "Eat less, your family will not fade" and "If you don't visit in the New Year, you will visit". Of course, there are many hard-core slogans, so I won't list them here.
However, the slogans that impressed me the most were these two: "OK! Wear a mask ","Be obedient, don't pass by "(I heard it from Changde).
Look at the above two slogans, which are warm and playful, not only correct in meaning, but also very convincing. What's the point? The key is that the words "good" and "obedient" are both aimed at "one person", as if chatting with you alone.
So you see, once the slogan focuses on the individual, the power of language is reflected.
what do you think?