What's the mission?
It is neither a secret book nor a false and empty belief.
After retiring from General Electric, Jack Welch explained his mission to people in words.
There are big bosses who teach us experience. Of course, we should hold a good pen and record it. Let's see how this big boss interprets it.
"According to my experience, the task description should mainly answer one question: How can our business win?"
"This problem has a clear definition, which requires companies to make trade-offs and choices in terms of personnel, funds and other resources to avoid falling into the trap of common blind attacks. This problem can prompt enterprises to figure out their strengths and weaknesses and understand what kind of competition they can win. "
After reading it, I can sum up that the mission is to give us the advantage of winning in the future.
To understand this, Welch cited the example of Bentley Ice Cream Company to help us understand.
The three missions of Benjelli Company are: profit growth, increasing shareholder value, selling pure natural ice cream and pleasant food, and then improving the quality of life of people in the region, the whole country and the whole world.
After reading it, I was silent. The first two are obviously financial indicators, and Finance Xiaobai said why they are not "profitability". The latter is a long slogan with idealism.
However, Welch is the boss and I am Xiaobai. So, I must not know enough.
At this time, I remembered "Let there be no difficult business in the world." Think about "customer-centered, struggler-oriented …". So, I understand, this time I understand, what is the mission that the boss said.
Looking down, "an effective task needs to establish a balance between possible goals and impossible goals." It is necessary to give everyone a clear direction, but also to make people full of thanks and feel that they are part of a great cause. "
In order to make this interpretation clearer, this book takes Ge's mission as an example.
Before 1995, GE's mission was "the most competitive enterprise in the world".
The competitive advantage of winning in the future is "the most competitive", which not only has commercial interests, but also enables employees to have lofty aspirations, which really conforms to the above definition.
In order to realize their mission, they rectified and abandoned the business that failed to meet the requirements, and finally eliminated the employees who failed to meet the requirements.
After 1995, what changes have GE's mission experienced and why? What measures are used to ensure it? There are no answers in this book, and the ability to search and analyze information should help us solve these doubts.
In the next two weeks, I will analyze the corporate mission and verify this knowledge point.
Verification method? This is a two-step process:
1. Does everyone have a clear direction, and is it oriented to win business interests?
2. Do people say thank you, sir, and think they are part of a great cause?