My family is filial, next to Fenyang, more than 20 kilometers away from Xinghua Fenjiu Factory. Every time I take the train, I have to pass by the Fenjiu factory. To tell the truth, alcoholism was destroyed in Gui Li. Xinghua Village, Fenjiu Xinghua Village and Fenjiu Xinghua Village are just a bunch of manufacturers. These names are combined back and forth, which makes people have a headache, and they accidentally hit the road. Besides, Fenjiu was always very cheap before, and my family still has a box of 90-year-old Fenjiu in glass bottles. Now you can sell it for hundreds if you change the packaging. Many people can't accept it.

In fact, Fenjiu is still very profound. A poem asking where there is a shepherd boy pointing to Xinghua Village in the restaurant makes Maotai Wuliangye feel gloomy. Not everyone can ask an ancient poet to write an inscription.

Fenjiu is brewed by oneself. Fenjiu used to be awesome, but now it is awesome.

1985, Wuliangye set itself a small goal: "The scale surpasses Fenjiu, and the price surpasses Maotai".

As soon as the news came out, the industry was in an uproar and questioned Wuliangye in succession. Why dare you brag so much?

Wuliangye overreached itself, because Fenjiu was very cow at that time, and it was difficult for cows to compare with other famous wines. ....

Since 1949, Fenjiu has been firmly occupying the position of the number one liquor maker in China by virtue of its advantages in cost, technology and capacity.

1988 the state liberalized commodity price control, and major wineries began to raise prices in turn. In this wave, Wuliangye increased its price while expanding its production capacity.

1994, Wuliangye withstood various pressures, its production capacity exceeded that of Fenjiu, and its price exceeded that of Maotai. While achieving the small goal, I sat on the throne of the king of liquor.

On the one hand, alcoholism is worried that the price increase will cause unsalable sales and lead to overcapacity; On the one hand, I feel that I am a famous wine of ordinary people, and the price cannot be separated from the public; So I hesitated when I raised the price, and it went up and down. The result was left behind by Wuliangye and Maotai.

I don't know if the consciousness of Fenjiu is too high or too low. The liquor industry has repeatedly told us that whoever TM considers the interests of consumers is SB! How to collect as much money as possible from consumers is the way for liquor companies to survive!

Fenjiu boss is used to it, and his brain is a little bright. The slogan of serving the public has been shouted for so long that I believe it. Unlike Maotai and Wuliangye, the slogan is loud, and shearing wool is hard and black.

Since then, Fenjiu has fallen into a low tide, "first-class quality, second-class packaging, third-rate price",