In the north, it is a famous outdoor brand in the United States, which is positioned as public outdoor leisure, belonging to the middle and high grade, with strong warm-keeping function and rich shape design, while mlb is a street life sports brand, belonging to the middle grade, and the down jacket in the north is more expensive than mlb down jacket as a whole.

The name "North" comes from the coldest and most difficult slope in the mountains. The Chinese name "North" means to explore the most difficult and dangerous places outdoors, and never stop exploring is the most important spiritual slogan of the brand.