On the day when the list of the world's top 500 companies was announced, BYD just released the sales data for July 2022.
According to official data released by BYD, in July, BYD * * * sold 162530 vehicles, up as much as 183. 1% year-on-year, among which passenger vehicles 1622 14 vehicles, up/kloc-0 year-on-year.
Combined with BYD's sales data in the first half of 2022, in the first seven months of 2022, BYD's cumulative sales volume has reached 803,756 vehicles, which has exceeded the total annual sales volume of 730,093 vehicles in 20021.
I can only sigh that BYD's sales have grown too fast.
Under normal circumstances, July is the traditional off-season of automobile sales, and the sales of major automobile companies are generally not optimistic; Moreover, in the first half of this year, due to repeated epidemics, blocked supply chains, lack of cores and other reasons, the output of many car companies has been affected to some extent.
But in this special environment, BYD can also grow against the trend and grow rapidly, which really makes us sit up and take notice.
If we put the time 27 years ago, I believe no one would have predicted that BYD and Wang Chuanfu could achieve such achievements today.
However, BYD has stepped into the forefront of the industry step by step with their tenacity and persistence.
Then why can BYD achieve today's achievements and grow from an ordinary enterprise to a Fortune 500 enterprise? By tracing back the development and actual performance of BYD in recent years, we have probably summarized several reasons.
First, continue to invest in technology research and development.
For a country, technology is the primary productive force, and for enterprises, technology is also the primary productive force; Looking at those world-renowned enterprises, they constantly increase their R&D efforts in the process of development, and continue to maintain a leading position in technology, so that their products can continue to be full of vitality.
BYD has also taken this route in its development. From 1995 to 2022, from mobile phone batteries to power batteries, from fuel vehicles to new energy vehicles, BYD has invested huge energy in technology research and development at every development stage.
Let's take the recent 10 year as an example. In the past 10 years, BYD's investment in R&D has continued to grow. The investment in 20 12 is 2.6 billion, and it will reach 8.5 billion in 20 18. In the past four years, the annual investment in R&D has reached more than 8 billion, including 20,265,438.
It is precisely because of their willingness to invest that BYD has made rich technological achievements in the past few years. With rich technical accumulation, their blade batteries, E-platform and DM-i hybrid technology are in the leading position in the industry.
Second, deepen the industrial layout and create an ecological closed loop of the whole industrial chain.
In today's increasingly detailed global division of labor, many automobile manufacturers will concentrate on building cars. However, in recent years, the undercurrent of "anti-globalization" has surged, and the global supply chain has been greatly affected because of the impact of the epidemic. At this time, BYD has shown its advantages over its peers, that is, industrial layout.
When it comes to BYD, many people think that it is just a car company, but it is not that simple. After 27 years of development, BYD has now established a relatively complete industrial layout, forming an ecological closed loop of the whole industrial chain, which is mainly composed of automobiles, rail transit, new energy and electronics.
This can ensure that BYD can still ensure normal production capacity even if the external supply chain is blocked.
For example, in March and April this year, due to repeated epidemics, many car companies lacked cores and parts. At present, BYD has many core car chips that are produced by itself.
In addition, BYD currently has five independent parts factories, among which Foday Battery is the leading power battery manufacturer in China. Foday vision focuses on the development and manufacture of car lights; Foday technology focuses on the production and research and development of automotive electronics and chassis; Foday Power mainly provides the development scheme of traditional power and new energy powertrain.
In addition, BYD also has an important business, which is OEM. They can not only produce their own products, but also contract the electronic products of some enterprises.
It is precisely because of its perfect industrial ecological closed loop that BYD can calmly face various changes in the outside world. For example, in the context of the sharp decline in sales of many car companies in April this year, BYD still achieved positive growth against the trend.
Third, continuous innovation, products are king.
At present, the competition on the track of new energy vehicles is very fierce, both for traditional vehicles and for new entrants. In this fierce competitive environment, if enterprises want to maintain the leading position in the industry, they must constantly innovate and provide consumers with safe, reliable and comfortable products.
Since BYD was founded 27 years ago, they have been constantly innovating and pursuing the ultimate products.
This kind of innovation includes not only technological innovation, design innovation, but also management innovation.
For example, in terms of power battery innovation, BYD has developed more than 40 power battery application models so far, covering passenger cars, commercial vehicles, special vehicles and other fields.
In the aspect of automobile innovation, DM ⅱ dual-mode technology and bidirectional inverter charging and discharging technology are the fruits of continuous innovation.
Thanks to BYD's continuous innovation, their product performance and product experience have been continuously improved. In recent years, many very popular models have been launched, such as BYD Han, BYD Tang, BYD Song, BYD Seal and so on, which are very popular in the market.
Fourth, take social responsibility and win the recognition of consumers.
When an enterprise develops to a certain scale, it is not only technology, products and innovation that determine the development of the enterprise, but also whether the enterprise can bear the corresponding social responsibility.
In terms of social responsibility, BYD has done a very good job. In addition to promoting economic development, contributing taxes and employment, BYD is also very active in charity.
Since the preparation of BYD Charity Fund on 20 10, they have actively donated money and materials to the society, such as the Yushu earthquake on 20 10, and BYD donated 20 million yuan; 202 1 donation120,000 yuan of epidemic prevention materials to help Shenzhen fight the epidemic; In 20021July, 20 million yuan was donated to help Zhengzhou, Henan; In June 2022, donated 40 million yuan to fight Xi 'an epidemic. June 5438 +2022 10, donated 5 million yuan of anti-epidemic materials to help Anyang, Henan; In February 2022, we donated 5.8 million yuan to help Shenzhen and Hong Kong prevent and control the epidemic.
In 2020, when the epidemic just happened, in order to solve the problem of mask shortage in the whole society, BYD even directly transformed the factory into a mask production line to produce masks to increase the supply of masks in the market.
This series of measures fully shows that BYD has been actively undertaking social responsibilities and has planted a kind heart in the hearts of consumers, so it can be recognized by many consumers.
Write it at the end
There is no success without reason in the world. Byd can have today's achievements, from a small enterprise in Shenzhen to the world's top 500. This is mainly due to their 27 years of deep cultivation and continuous innovation and change in the battery and automobile industries. Therefore, it is possible to create products and services recognized by the market and step by step to the forefront of the industry.