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Wal-Mart's Vision, Mission and Strategic Objectives?
The vision is to become Wal-Mart's unique corporate culture and make it more competitive. Wal-Mart's corporate mission is to help customers save every penny. The strategic goal is to realize the promise of the cheapest price and provide customers with the new enjoyment of super-first-class service.

Wal-Mart's operating principles:

Control costs, share profits, motivate your colleagues, learn from anyone, appreciate colleagues' contributions to the company, allow failure, and listen to everyone in the company.

Exceeding customers' expectations, they will come again and again, control the cost lower than their competitors, go upstream, find another way, and do not stick to the rules.

Extended data:

Wal-Mart's tenet:?

1, Wal-Mart put forward the purpose of "helping customers save every penny" and realized the promise of the cheapest price? Sam walton. The company always adheres to the principle of "service is superior to others and employees are different" to provide customers with new enjoyment of super-first-class service. When you walk into Wal-Mart, customers will feel at home. ?

2. Third, Wal-Mart promotes the new concept of "one-stop" shopping. Customers can buy all the goods they need in the shortest time and at the fastest speed. It is this fast and convenient way of shopping that attracts modern consumers.

In addition, although Wal-Mart has repeatedly reduced its advertising expenditure in order to reduce the cost, it still gives generously to various public welfare undertakings. No pains, no gains. Wal-Mart's long-term investment in public welfare activities and its unique creativity have greatly improved its brand awareness and successfully shaped its outstanding image in the eyes of consumers.

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