International competition is the focus of global attention, and it is also an opportunity for brands to jump. Chengdu 20021Universiade once again released "partnership opportunities" to the world.

On February 30th, 65438, the global conference of slogan, emblem, mascot and franchise of Chengdu Universiade was held in the Universiade Village of Chengdu University. A set of good slogans, emblems and mascots can not only add color to large-scale activities, but also be the most eye-catching business card of the venue, showing its competitive spirit and urban temperament.

At the press conference, the slogan of Chengdu Universiade was officially released in Chinese and English-the Chinese slogan is "Let every dream come true in Chengdu". Its corresponding English slogan is "Chengdu makes dreams come true".

On the spot, Zhou Xiaojun, managing partner of Ogilvy & Mather Group in China, official consultant of BOCOG 2008 and member of the slogan, emblem and mascot judging committee of Chengdu Universiade, interpreted the connotation and significance of the slogan, emblem and mascot. He introduced that the main body of the emblem of this Universiade is based on the English initials "U" corresponding to the World University Games, and combines the Sun God Bird, one of the symbolic elements of Tianfu culture. The emblem consists of four gradient blocks of red, bright yellow, emerald green and lake blue, which echoes the Universiade concept of "green, wisdom, vitality and enjoyment" and is in the same strain as the "FISU" tracer element.

The mascot of the Universiade is a giant panda named Rongbao. Apart from the Universiade torch with the words "3 1" in its hand, Rongbao's ears, eyes and tail are also in the form of flames.

In Zhou Xiaojun's view, "the slogan, emblem and mascot of this Universiade convey rich aesthetic ideas, and convey to the outside world Chengdu's determination to run the Universiade well and its desire to build a famous city for sports events." The appearance of slogan, emblem and mascot means that the Universiade is coming soon. As Chen Xiaolin, member of the Graphic Arts Committee of China Artists Association and president of Sichuan Graphic Designers Association, said, "From the moment guests from all over the world walk into Chengdu, slogans, emblems and mascots can feel the vitality of Chengdu and the spirit of the Universiade."

It lasted for 3 months, and every detail was "Tianfu Culture"

The appearance of slogans, emblems and mascots also means that Tianfu culture empowers international competitions and collides with greater brand influence. The reporter was informed that the selection of slogans, emblems and mascots lasted more than three months, and * * * received more than 7,000 slogans, nearly 2,000 emblems and nearly 1000 mascots from all over the world. After the initial evaluation and final evaluation of the jury of the Preparatory Committee, nationwide online voting, online praise activities, expert professional control and optimized design, the result was officially born.