[jìn ZGán káo].

At first, Zibo barbecue attracted people's attention because of its unique way of eating "small cakes, small stoves and small onions", but the popularity in recent months actually came from everyone's recognition of the "temperature" displayed in the city.

Barbecue has its own characteristics in all parts of the country, but people come to Zibo to experience the experience behind it, such as the "barbecue train"/"barbecue line" quickly opened by the government, and the fact that local businesses still don't raise prices/cheat customers despite the surge in traffic (cheating customers among online celebrities, China is common on social media).

Most tourists are surprised by the simplicity of Zibo businessmen. There was a comment that bloggers came to various barbecue shops in Zibo, but they were all short of a catty. ) When foreign diners line up, local people invite them to make tables (on the short video platform, the video about local people and tourists sitting around a barbecue stall similar to a food stall drinking and singing together is continuously spread).

Take foreign tourists to the scenic spots in Zibo with half-price discount on high-speed rail tickets, and so on. These real details from the consumer experience are constantly magnified through the short video platform. "Zibo BBQ" is not only a delicacy, but also a symbol and an ideal consumption experience.

Extended data:

The popularity of barbecue in Zibo has caused the number of tourists to soar during the May Day holiday, and even the government has to send an open letter to "persuade" tourists to travel to other cities in Shandong.

Zibo is not a tourist city in the traditional sense, but tourists always regard barbecue stalls as the first choice "attractions" when they come to Zibo (even short video platforms have many "special forces tours" that eat more than a dozen delicacies in Zibo in 24 hours). It can be seen that more and more people begin to choose destinations because of their non-traditional travel experiences.

If tourism in the traditional sense is a diary of thousands of people centered on "visiting scenic spots", then this trip to Zibo is an exploration of thousands of people centered on "finding experiences". From the moment I got off the bus, I felt the enthusiasm of volunteers and taxi drivers in Zibo, and different barbecue stalls collided with adjacent tables with different sparks.

Explore the treasure shops on the street by yourself-these flexible, life-like and more grounded experiences are important reasons for tourists to choose a barbecue trip. This experience can only be triggered by a kind of food and a unique local custom.