"One World, One Dream, One World, One Dream" is a solemn and heavy declaration issued by the people of China to the whole world. Who is the creator of the theme slogan of Beijing Olympic Games? What does this mean? Jiang Xiaoyu, executive vice president of BOCOG, recently accepted an exclusive interview with our reporter as a participant in the whole process of slogan collection, selection, revision, confirmation and release. Bid: As one of the witnesses of the birth of the theme slogan of Beijing Olympic Games, how do you feel about the successful release of the slogan? Jiang Xiaoyu: "One World, One Dream, One World, One Dream" expresses my own voice, as well as the voices of/kloc-0.3 billion people in China and overseas Chinese at home and abroad, that is, people all over the world have the same understanding of the Olympic Movement and the dreams they pursue. The people of China who hosted the Olympic Games for the first time told the world through slogans: We love the Olympic Movement as much as people all over the world. The theme slogan is a contest of collective wisdom: what role did the public play in the birth of the theme slogan? Jiang Xiaoyu: During BOCOG's one-month slogan solicitation campaign, 2 1000 slogans were received, which expressed the pride, honor and sense of mission of China people in hosting the Olympic Games, as well as their determination, confidence and ability to run the Olympic Games well. Some slogans reflect the idea that China people want to contribute to world peace and friendship by hosting the Olympic Games, while others interpret this slogan as an exposition of the Olympic spirit, which is very rich in content. Competitive newspaper: The whole world pays close attention to the creator of the theme slogan. Who created this slogan? Jiang Xiaoyu: After screening from 265,438+0,000 slogans, 800 representative slogans were first produced and then reduced to 65,438+0,000. During this period, a wide range of opinions were collected. BOCOG invited experts, scholars and mass representatives from all walks of life in China, and solicited opinions from internationally renowned public relations companies, overseas friends, overseas experts engaged in English and French education in China and foreign experts working in relevant departments in China. After repeated screening and comparison, this slogan was decided. The theme slogan of the Beijing Olympic Games is the crystallization of collective wisdom, a vivid embodiment of the state's participation in supporting the Beijing Olympic Games, and an expression of China people's understanding of the Olympic Movement. In the process of collecting theme slogans, there are some slogans with similar meanings and some slogans with the same words, but none of them are original, or who put forward them and were finally confirmed by everyone. The theme slogan contains three meanings: the theme slogan seems simple, but it has profound meaning. Please talk about your views on this. Jiang Xiaoyu: The theme slogan of the Beijing Olympic Games has three meanings. First of all, it embodies the essence of the Olympic spirit. The reason why the Olympic movement can last for a long time lies in the recognition of Olympism and Olympic spirit, which is the embodiment of its vitality. The essence of the Olympic Movement is to promote the harmonious development of people through sports and further build a more peaceful and better world. Our concept of "One World, One Dream" is closely related to the essence of the Olympic spirit. We will create a better, peaceful, friendly and progressive world through sports, promote the harmonious development of people's body and mind, set an example for athletes and educate young people. Secondly, the theme slogan profoundly reflects the core concept of the Beijing Olympic Games. Among the three concepts of Beijing Olympic Games, People's Olympics is the soul and core of this Olympic Games. Humanistic Olympics is actually people-oriented, and building a harmonious society between man and nature is actually the concept of harmony between man and nature. At the same time, to establish the idea of "harmony is precious" requires not only harmony between man and nature, but also harmony between people, nations and nations, and countries. This is the same as the humanistic concept of Beijing Olympic Games. "One World, One Dream" represents the core concept of the Olympic Games. Thirdly, the theme slogan vividly expresses the enthusiasm of China people for loving and participating in the Olympic Movement. The people of China are willing to work with people all over the world to build a peaceful and better world through the Beijing Olympic Games. Slogans may mean more than just hosting the Olympic Games. What has BOCOG gained in the process of slogan collection, selection and release? Jiang Xiaoyu: In the process of selecting, modifying and determining the slogan, our main gain is a profound understanding of the world significance of the Beijing Olympic Games. The Olympic Games belongs not only to the people of China, but also to the world. We have seen the world's expectation and hope for the Beijing Olympic Games. Competitive newspaper: What's the difference between the theme slogan of the Beijing Olympic Games and the traditional propaganda slogan of China? Jiang Xiaoyu: China is the most likely country to have a slogan. The difference between our slogan and the traditional domestic propaganda and mobilization slogan lies in its cosmopolitan and contemporary nature, which speaks to the world from a more cosmopolitan perspective and also expresses the outlook and aspirations of China in the 2 1 century. Competitive newspaper: Every slogan has its specific historical background. What will the theme slogan of Beijing Olympic Games leave for history? Jiang Xiaoyu: In a few years, when we look back, this slogan will become a symbol reflecting the great changes in China and the historical progress of China in the past 20 years of reform and opening up, a symbol that the people of China have a modern vision and a global vision, and a symbol in the process of historical development and progress. The meaning of this slogan may be more than just running the 2008 Olympic Games well.