1. What can Taobao banner show?
This question is not difficult to say; But it's not easy. Let's solve this problem from the user's point of view. First of all, what information do users want to know?
If you want to know users, you need to know the source of users first; Generally speaking, there are two sources:
First, visit your Taobao details page through Taobao's search engine, and then visit your home page. Such people generally have a clear shopping purpose and a clear price in mind; They will consider when screening goods: whether this thing is suitable for me; Is this thing I want to buy the cheapest? How do buyers evaluate this store? These three problems seem to push the seller to the wall. In order to make a profit, it is impossible to sell at the cost price. The quality is good, it is impossible to sell it so cheaply, and many sellers make false comments to deceive users; This method is not advisable.
Second, through indirect channels, for example, the seller left your store address on a post bar or Weibo, and some curious people clicked "mistakenly entered" the seller's online store, which generally occupied a considerable proportion of visits in the early stage of opening the store; They don't have to buy it, they may just come to see and find out the price; How to turn such people into powerful purchasing power has been puzzling most sellers who have just set foot in Taobao. What they care about is the seller's reputation, the quality of the product and whether it is cost-effective.
Now that we know the needs of different users in general Taobao stores, how to solve their needs through banner? The first type of users: first of all, you need banner's text description to tell users; If you sell clothes, please tell users how high the clothes in your store are suitable for people to wear; If there are some special babies, please explain what kind of people are suitable for them, and pertinence is the real highlight of your baby! Then you need to show it to your baby. If you are a baby in clothes, please note that your focus is on clothes, not models. Models can attract attention, but you are selling clothes on her. Secondly, please try a variety of collocation, there is no most suitable clothes, only the most matching clothes; Good collocation can bring you *2+ sales.
The second kind of users, what your banner should do is to make users accept you and make them believe you. For example: ① Compared with Crown Store, your store has a price advantage. How to maximize your price advantage through banner? Some marketing methods, such as the slogan of "only earning popularity but not making money", still play a great role in new stores. Real shooting is a good choice, you can use pictures or videos, you can use watermarks or pictures are the slogan of real shooting. For banner, my suggestion is the organic combination of words and pictures; There can't be just one baby on a banner. You have to decorate your baby with some decorations. The choice of these decorations is very exquisite and atmospheric; Elegance and other feelings you need are reflected through these embellishments and color matching, which can also indirectly reflect the quality of your products and your professionalism.
Second, how to show Taobao banner
A good banner can instantly enhance your popularity and change the seller's position in the hearts of users. The following is discussed from two aspects: the choice of color matching and retouching and typesetting.
1, color matching and embellishment. Color is very important, and color is the most direct medium for users to feel; And some decorations and accessories echo the color, which can better reflect the feeling you want to express; Design is actually the transmission of feelings. For example, I want to give users an official feeling. I may choose dark blue as the main color, and I will try to reduce the colors I choose, because I want to show the official, not the fashion; Everything revolves around this feeling, which can clearly express a feeling.
2. typesetting. For typesetting, the most basic requirement is to be clear about priorities, what is the key point, what you want to show users most, or what you want users to know most; Strengthen these key points, so that the key points can be highlighted to the maximum extent, so that users can see the key points at first sight; And other minor, not too conspicuous; If the user is interested, he will look at your details.
Many banners in Taobao are used to promote products and display advertisements, so as to attract consumers' attention, have a visual impact and ultimately promote sales. Since the purpose of banner design is fixed, banner's design ideas should revolve around this purpose. In fact, no matter what kind of flag it is, it has its own characteristics, and the most direct form is intuitive display. Therefore, the design idea of Taobao banner needs to consider two issues: one is what banner can display, and the other is how to achieve the display effect.
1. What can Taobao banner show?
This question is not difficult to say; But it's not easy. Let's solve this problem from the user's point of view. First of all, what information do users want to know?
If you want to know users, you need to know the source of users first; Generally speaking, there are two sources:
First, visit your Taobao details page through Taobao's search engine, and then visit your home page. Such people generally have a clear shopping purpose and a clear price in mind; They will consider when screening goods: whether this thing is suitable for me; Is this thing I want to buy the cheapest? How do buyers evaluate this store? These three problems seem to push the seller to the wall. In order to make a profit, it is impossible to sell at the cost price. The quality is good, it is impossible to sell it so cheaply, and many sellers make false comments to deceive users; This method is not advisable.
Second, through indirect channels, for example, the seller left your store address on a post bar or Weibo, and some curious people clicked "mistakenly entered" the seller's online store, which generally occupied a considerable proportion of visits in the early stage of opening the store; They don't have to buy it, they may just come to see and find out the price; How to turn such people into powerful purchasing power has been puzzling most sellers who have just set foot in Taobao. What they care about is the seller's reputation, the quality of the product and whether it is cost-effective.
Now that we know the needs of different users in general Taobao stores, how to solve their needs through banner? The first type of users: first of all, you need banner's text description to tell users; If you sell clothes, please tell users how high the clothes in your store are suitable for people to wear; If there are some special babies, please explain what kind of people are suitable for them, and pertinence is the real highlight of your baby! Then you need to show it to your baby. If you are a baby in clothes, please note that your focus is on clothes, not models. Models can attract attention, but you are selling clothes on her. Secondly, please try a variety of collocation, there is no most suitable clothes, only the most matching clothes; Good collocation can bring you *2+ sales.
The second kind of users, what your banner should do is to make users accept you and make them believe you. For example: ① Compared with Crown Store, your store has a price advantage. How to maximize your price advantage through banner? Some marketing methods, such as the slogan of "only earning popularity but not making money", still play a great role in new stores. Real shooting is a good choice, you can use pictures or videos, you can use watermarks or pictures are the slogan of real shooting. For banner, my suggestion is the organic combination of words and pictures; There can't be just one baby on a banner. You have to decorate your baby with some decorations. The choice of these decorations is very exquisite and atmospheric; Elegance and other feelings you need are reflected through these embellishments and color matching, which can also indirectly reflect the quality of your products and your professionalism.
Second, how to show Taobao banner
A good banner can instantly enhance your popularity and change the seller's position in the hearts of users. The following is discussed from two aspects: the choice of color matching and retouching and typesetting.
1, color matching and embellishment. Color is very important, and color is the most direct medium for users to feel; And some decorations and accessories echo the color, which can better reflect the feeling you want to express; Design is actually the transmission of feelings. For example, I want to give users an official feeling. I may choose dark blue as the main color, and I will try to reduce the colors I choose, because I want to show the official, not the fashion; Everything revolves around this feeling, which can clearly express a feeling.
2. typesetting. For typesetting, the most basic requirement is to be clear about priorities, what is the key point, what you want to show users most, or what you want users to know most; Strengthen these key points, so that the key points can be highlighted to the maximum extent, so that users can see the key points at first sight; And other minor, not too conspicuous; If the user is interested, he will look at your details.
Many banners in Taobao are used to promote products and display advertisements, so as to attract consumers' attention, have a visual impact and ultimately promote sales. Since the purpose of banner design is fixed, banner's design ideas should revolve around this purpose. In fact, no matter what kind of flag it is, it has its own characteristics, and the most direct form is intuitive display. Therefore, the design idea of Taobao banner needs to consider two issues: one is what banner can display, and the other is how to achieve the display effect.
1. What can Taobao banner show?
This question is not difficult to say; But it's not easy. Let's solve this problem from the user's point of view. First of all, what information do users want to know?
If you want to know users, you need to know the source of users first; Generally speaking, there are two sources:
First, visit your Taobao details page through Taobao's search engine, and then visit your home page. Such people generally have a clear shopping purpose and a clear price in mind; They will consider when screening goods: whether this thing is suitable for me; Is this thing I want to buy the cheapest? How do buyers evaluate this store? These three problems seem to push the seller to the wall. In order to make a profit, it is impossible to sell at the cost price. The quality is good, it is impossible to sell it so cheaply, and many sellers make false comments to deceive users; This method is not advisable.
Second, through indirect channels, for example, the seller left your store address on a post bar or Weibo, and some curious people clicked "mistakenly entered" the seller's online store, which generally occupied a considerable proportion of visits in the early stage of opening the store; They don't have to buy it, they may just come to see and find out the price; How to turn such people into powerful purchasing power has been puzzling most sellers who have just set foot in Taobao. What they care about is the seller's reputation, the quality of the product and whether it is cost-effective.
Now that we know the needs of different users in general Taobao stores, how to solve their needs through banner? The first type of users: first of all, you need banner's text description to tell users; If you sell clothes, please tell users how high the clothes in your store are suitable for people to wear; If there are some special babies, please explain what kind of people are suitable for them, and pertinence is the real highlight of your baby! Then you need to show it to your baby. If you are a baby in clothes, please note that your focus is on clothes, not models. Models can attract attention, but you are selling clothes on her. Secondly, please try a variety of collocation, there is no most suitable clothes, only the most matching clothes; Good collocation can bring you *2+ sales.
The second kind of users, what your banner should do is to make users accept you and make them believe you. For example: ① Compared with Crown Store, your store has a price advantage. How to maximize your price advantage through banner? Some marketing methods, such as the slogan of "only earning popularity but not making money", still play a great role in new stores. Real shooting is a good choice, you can use pictures or videos, you can use watermarks or pictures are the slogan of real shooting. For banner, my suggestion is the organic combination of words and pictures; There can't be just one baby on a banner. You have to decorate your baby with some decorations. The choice of these decorations is very exquisite and atmospheric; Elegance and other feelings you need are reflected through these embellishments and color matching, which can also indirectly reflect the quality of your products and your professionalism.
Second, how to show Taobao banner
A good banner can instantly enhance your popularity and change the seller's position in the hearts of users. The following is discussed from two aspects: the choice of color matching and retouching and typesetting.
1, color matching and embellishment. Color is very important, and color is the most direct medium for users to feel; And some decorations and accessories echo the color, which can better reflect the feeling you want to express; Design is actually the transmission of feelings. For example, I want to give users an official feeling. I may choose dark blue as the main color, and I will try to reduce the colors I choose, because I want to show the official, not the fashion; Everything revolves around this feeling, which can clearly express a feeling.
2. typesetting. For typesetting, the most basic requirement is to be clear about priorities, what is the key point, what you want to show users most, or what you want users to know most; Strengthen these key points, so that the key points can be highlighted to the maximum extent, so that users can see the key points at first sight; And other minor, not too conspicuous; If the user is interested, he will look at your details.