On July 19, 2007, Guangqi Honda established Guangqi Honda Automobile R&D Co., Ltd., which is the first automobile R&D institution in China invested independently by a joint venture and operated as an independent legal person. Have the ability of independent vehicle development, including conceptual design, modeling design, vehicle trial production, real vehicle testing and parts development. The establishment of Guangqi Honda Automobile R&D Co., Ltd. marks the official breakthrough of the independent brand of the joint venture, which is of great significance to enhancing the independent R&D capability of China automobile industry and will have a far-reaching impact on the future changes of the automobile market structure in China.

On April 20, 2008, Guangqi Honda released the brand logo of its own brand Idea. With silver as the main color with a sense of science and technology and futurity, the logo of the brand spirals up, just like a DNA molecule, expressing the spirit that the concept brand pursues leading technology and never stops. At the same time, the establishment of Development Co., Ltd. marks the official breakthrough of the independent brand of the joint venture, which is of great significance for enhancing the independent R&D capability of China's automobile industry and will have a far-reaching impact on the future changes of China's automobile market structure. .

On June 5438+February 65438+February 2008, Guangqi Honda released a brand-new corporate slogan-feel the world, move, and announced its entry into the small car market-and launched the first small car city, Feng Fan. Moving with a sense of the world represents the attitude of Guangqi Honda and every employee: in the process of feeling the changes in consumer demand and social environment, we can gain insight into the essence of change, thus challenging new things in a unique way, creating new trends, creating brand-new values, and enjoying the excitement with consumers.