"Consumers" are more important under the traditional sales model. "Consumers are traffic and wealth" is a common slogan in the modern Internet industry, which expresses the importance that Internet companies attach to the number of users and traffic. In the traditional sales model, enterprises mainly obtain profits through the production and sales of products, and the demand and purchase behavior of consumers are very important for the development and survival of enterprises. Therefore, enterprises need to pay attention to the needs of consumers, provide high-quality products and services, meet the needs of consumers and improve their satisfaction. For Internet companies, users are not only consumers, but also sources of traffic and wealth. With the development and popularization of Internet technology, more and more people use the Internet for shopping, socializing, entertainment and other services. The traffic and data generated by these users have become an important way for Internet companies to make profits.