Online promotion method: 1. Portal promotion method.

Promote the release of soft articles on major portals.

2. Blog promotion methods

Establish several blogs on major blog websites and publish a certain number of blog posts in official website, so as to update them in time and increase attention.

3. Forum promotion mode

Register multiple IDs in major community forums, participate in forum discussions, and skillfully publish website posters to attract attention.

4. Problem network promotion method

By registering multiple IDs in various knowledge search engines, publishing professional questions and then answering questions, the click-through rate can be improved. While answering professional questions, you can naturally spread publicity information on the enterprise official website to achieve the purpose of promotion.

5. Post Bar Promotion Method

Register a large number of IDs in the promotion post bar, spread publicity information on a large scale in the form of a large number of posts and multi-person discussions, and promote the formation of qualitative change through quantitative change.

6. Promotion methods of other platforms

Main encyclopedias, self-media platforms, recruitment platforms, etc.

How to promote products?

Promote products from the following aspects:

1. brand marketing: in hard publicity, paying attention to brand publicity and establishing a certain brand awareness within a certain range will help improve the price competitiveness and combat strength of products.

Note that the brand here only plays an auxiliary role, not a main role, and the way of brand promotion and the choice of media should also be targeted. 2. Conceptual marketing: dig deep into the selling points of products, create concepts according to local consumption psychology and consumption concepts, and lead the consumption orientation of regional markets.

3. Event marketing: Event is a "sharp weapon" for planning and marketing, with low input cost, great influence and lasting effect, and should be taken as one of the main means.

4. Emotional marketing: It is the best policy to talk about new products, put into feelings and "capture" consumers' "hearts". Due to the characteristics of regional culture, emotional marketing in regional markets is more likely to succeed and achieve good results.

5. Channel marketing: channels are not only distribution and product circulation, but also sales channels and brand promotion channels. When a product is not in the market, nor in consumers, but it has a high popularity and good reputation in the channel, it can also produce good sales power. For new products, the reputation of channels and sales terminals is more significant.

6. Public relations marketing: Corporate marketing is a big marketing in modern society, and the role of public relations cannot be ignored. Public relations can also produce good sales force, and new products should be actively marketed by public relations in combination with local conditions and status quo.

The best way to promote products?

1. Start product promotion. For example, you use some products for activities, lottery, gifts and so on. You can send an advertisement in a circle of friends.

2. Make full use of various social platforms. There are many social platforms now. We can use these platforms to publish some articles or pictures about our products, and then leave your contact information.

Spend some money to promote your products with the help of paid promotion platform. If you pay, the effect will be better. Customers who come to consult are also more accurate. Of course, we still have to do this under our own economic conditions.

How to use the network platform to promote their products and attract accurate customers?

This system is a bit big, and online marketing is not a one-dimensional thing, but a multi-dimensional one.

First of all, you have decided to do online marketing. I don't know what your product is, so I'll share with you a general idea of operation. What I share here is the company's online marketing style.

The staffing of the network department of small and medium-sized enterprises is as follows: one promotion, one plane, one sales and website technology outsourcing. This is a very small team. If your enterprise has the strength, you need to increase online customer service staff in the middle.

Plan the network marketing plan according to the lowest cost. First, you analyze your products, target users and competitors. This is the basic work. Analyze your products and know where your advantages and core competitiveness are. You can refine selling points, write copywriting and plan articles for content output. You study who your target users are, and you know their purchasing power and what their purchasing point is, so that your selling point can be optimized at any time and be more suitable for your target users. By studying competitors, you can know their markets, products, target users, promotion channels, etc., so network marketing promotion is easy.

Network marketing has just begun, so I suggest you don't innovate. You can analyze which channels your competitors have promoted, and then let your promoters do the corresponding channels directly after the analysis. Here, whether you are doing well is assessed by KPI, and you need to see real data, not talk about it.

If you get traffic through promotion, then as a promoter, you also need to give consideration to customer service ability, that is, you must have the ability to obtain effective customer information. Only when the customer's contact information is obtained can the salesperson follow up by phone and refine the professional vocabulary to clinch a deal.

What the plane should do is to cooperate with each other to promote and do a good job in network marketing through content design posters, websites and other related work.

The above is a very simple logical relationship of network marketing for small and medium-sized enterprises, and I hope it will help you. There is more logic behind, and that estimate will not have much impact on you for the time being.

Finally, just remember that online marketing just needs to imitate competitors at first, and you can innovate after you get familiar with it.

How to promote your products and services online?

Step 1: product planning:

1, customer orientation (market segmentation, who is the target customer, what kind of demand, customer portrait)

2, product positioning (specific products, what is the selling point, and what is the difference with other brands)

3, unique selling point (the biggest selling point of the product, the most attractive selling point, if not, make a fuss about the service or commitment)

4. Proof of value (list the advantages, selling points, characteristics and benefits of 6 to 12 to prove the value of the product)

5, advertising copy (can be written according to product characteristics, can also be combined with the current hot news, real-time writing)

6. Advertising slogan (although it is far away, the appeal of the slogan is infinite, which can be a value proposition or a goal vision)

Step 2: Online promotion

1, official website-you must have it. To make brand words, you must search for brand words. Official website ranks first.

2, official micro official Weibo, official WeChat, official WeChat account, communicate and interact with customers.

3, question and answer-Baidu knows, Zhihu, related questions, ask yourself and answer, do brand keywords, product long tail words.

4. Community-Parent-child forum communities such as Baby Tree and Mama Gang are mixed with an expert image to help customers solve problems.

5, soft text-today's official WeChat account, Baidu Baijia, Sohu from the media, Penguin Media, Tiger Sniff, 36ker, paid contributions.

6. Community-guide customers to add WeChat or WeChat QQ group, provide valuable content, send welfare gifts and induce them to forward and spread.

Step 3: Sales channels

1, Taobao-Store C must be opened.

2, B2B-Alibaba, HC, free

3, investment-offline terminal dealers, online WeChat business agents, persuasion formula: huge market+good product quality+providing training and guidance services = making big money.

Step 4: offline promotion

1, push leaflets and posters, and negotiate with offline maternal and infant stores.

2. Gifts-community activities, forwarding friends, paying attention to the official account of WeChat, giving away for free, and collecting lists.

The two most important steps in marketing promotion:

1, marketing, build brand awareness, attract the attention of target customers and win their trust;

2. Collect the list, establish the customer database, establish communication channels with customers, and influence their purchase.