165438+1the evening of October 3rd. Volkswagen ID.4 However, we made 1000 phone calls and urged her for 1000 times, and she began to move closer to us. As a family, she launched two different versions of ID.4 models, among which SAIC Volkswagen named it "ID.4? X ",named" ID.4 "by FAW-Volkswagen? Buzzing.
The release and appearance of ID.4 can be said to have shocked the whole industry and market, because the industry almost unanimously believes that with the introduction of ID.4 by North and South Volkswagen, Volkswagen will most likely break Tesla's monopoly. From their respective market positions, one has brand recognition in China market and the other has unique advantages in software and new energy development.
This kind of competition and game can not help but make people look at the competitiveness of Volkswagen ID.4 in an all-round way. After all, Tesla will be the biggest enemy if Volkswagen wants to copy the success of fuel vehicles to new energy vehicles and become the leading brand in the new energy market again. Therefore, as the first pure electric vehicle produced and sold by MEB in China, the cut-in of ID.4 is particularly critical.
However, this can no longer be an exploratory foreshadowing of changing oil into trams, and it represents the first step of Volkswagen's new energy strategy in the domestic market. The appearance of ID.4 is bound to achieve the effect of "reshaping the pattern". "We believe that ID.4 will really change the gameplay, and we firmly believe that the ID family can completely change the automobile market."
For such a strategic car, Feng, a member of the management board of Volkswagen passenger car brand and CEO of Volkswagen passenger car brand in China, is obviously full of confidence. So, under the loud slogan, what are the highlights of ID.4?
In our opinion, the first is the "old-fashioned play" of the two-car strategy. As we all know, Volkswagen can be regarded as a veteran player of the two-car strategy, Passat and Magotan, LaVida and Bora, Tiguan L and Tan Yue, Tuyue and Ge Tan ... Based on the same platform, the Volkswagen matrix composed of North and South Volkswagen almost captured 20% of the domestic passenger car market share.
Without exception, Volkswagen, which is very familiar with the China market, has also taken the route of two-car strategy in the new energy market, relying on the North and South Volkswagen, and passed the ID.4? X and ID.4? Let FAW-Volkswagen and SAIC-Volkswagen jointly incite the market.
It is reported that at present, in order to ensure the new energy strategy, the MEB platforms of SAIC- Volkswagen Anting Factory and FAW-Volkswagen Foshan Factory have been put into production respectively.
Undoubtedly, in order to quickly open the door to the market, adopting the two-car strategy will be the most effective way. At the same time, the pre-sale price of no more than 250 thousand yuan after subsidy can also help it gain a firm foothold in the market quickly.
After all, behind the pre-sale price of less than 250,000 yuan after the subsidy is the huge investment of the public in China's new energy strategy. Simply put, MEB platform is the biggest highlight of ID.4 in product strength.
Based on MEB platform, two local models derived from ID.4 have more advantages and comfort than traditional fuel vehicles in space. At the same time, the performance of the two new cars in terms of power performance is basically the same, with the maximum output power of 150 kW and the maximum torque of 3 10 Nm, both of which can achieve cruising range of more than 550 kilometers.
What's more noteworthy is that with the gradual arrival of the digital age, MEB platform is equipped with a new E3 electronic and electrical architecture at the same level as Tesla, which also makes the two ID.4 models have stronger digital capabilities and realize remote OTA. According to reports, E3 electronic and electrical architecture is a brand-new, upgradeable, extensible, reusable and portable automotive electrical architecture.
Of course, in order to distinguish the styles of the two models, the design of North and South Volkswagen has been slightly changed, among which ID.4? X has more localized style elements, while ID.4? CROZZ is closer to the overseas version. Generally speaking, the two local models of ID.4 can be said to be similar.
But in any case, after the two products are localized, they will be an important part of Volkswagen's new energy strategic planning.
With the launch of these two models, Volkswagen's acceleration momentum is more stable. According to Feng, by the end of 2023, Volkswagen will launch 8 ID models in the China market. By 2024, Volkswagen brand will also invest 1 1 billion euros in the field of electric travel. It is estimated that by 2025, Volkswagen's global electric vehicle production will reach 1.5 million.
The scale is huge, and the China market is undoubtedly the most critical. In order to penetrate the China market and improve the convenience of charging, the public also has important ideas. According to the plan, by the end of 2020, Volkswagen's charging network in China will increase from the existing 40 super charging stations to more than 250, including 3,600 charging piles, covering China 16 cities. In this way, the improvement of infrastructure is also expected to further accelerate the rapid advancement and landing of the public new energy strategy.
Red dot observation
The competition in the electrification era is no less than that in the fuel vehicle market. Even if the public has the right to speak in the domestic and even international markets, compared with the traditional OEMs and new forces that have made achievements, the public is still late.
Therefore, it will take time to prove that the ID family will completely change the automobile market. However, we have no reason not to believe this "rhetoric" of the public. After all, people who have been deeply involved in China market for 30 years are more familiar with the competition rules and market trends in China market.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.