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Must the things bought in the official flagship store be genuine?
Yes, of course. First of all, the flagship store is real, not the kind of registered trademark, but it may be a special fund for online shopping.

Taobao's flagship store is actually Tmall's flagship store, because Taobao is mostly occupied by individual businesses, and it is impossible to have a flagship store. And there are many kinds of flagship stores, including official flagship stores and overseas flagship stores. The latter are generally authentic and trustworthy brands and enterprises. As for the flagship store, I'm not sure.

Shops with the name of a flagship store are generally authorized by the brand, so they are not directly operated by the brand and lack a trace of credibility. As for whether the goods are genuine or not, customers should pay more attention when buying again, because it is an authorized store after all, so the source of the products remains to be verified.

The so-called flagship store depends on whether it is really opened by the manufacturer. Many official flagship stores borrow the names of manufacturers and have been exposed countless times. As long as they meet the corresponding qualifications, anyone can open a flagship store in XX, without necessarily requiring authorization from the manufacturer.

So the problems that have been exposed countless times are that there are many fakes, many adulterations, a self-operated company, an easy koala, etc., and the official institutions have been exposed many times, not to mention other flagship stores. This is not a small probability event once or twice, so be sure to keep your eyes open and don't be fooled by the words flagship store.