Shanghai skyline: Shanghai is a modern city. Its famous skyline includes many high-rise buildings, such as the Oriental Pearl and Shanghai Tower.
2. Scenery of Shanghai Beach: Shanghai Beach is an important witness of China's modern history. There are many historical buildings and cultural heritages here, such as the Bund and Yu Garden.
3. Shanghai cultural celebrities: Shanghai is a famous cultural city with many literati and celebrities, such as Yu Dafu and Cao Xueqin.
4. Traditional handicrafts in Shanghai: There are many traditional handicrafts in Shanghai, such as embroidery, paper-cutting and porcelain. You can choose some handicrafts as illustrations to show the cultural heritage of Shanghai.
5. Modern History of Shanghai: Shanghai is an important witness to the modern history of China. You can choose some historical events or figures as illustrations, such as the May 4th Movement and Soong Ching Ling.
"Good nong! What is the significance of holding a well-off creative design competition? Landmarks rising from the ground, new routes whizzing by, blue sky for low-carbon travel, outings in beautiful countryside and online shopping. What do you think of a well-off life?
65438+February 18, "Good farming! The exhibition of "Well-off Society" 2020 Shanghai Citizen Culture Festival Creative Design Competition was officially unveiled in B2 Art Museum of Shanghai Tower. 100 outstanding works presented the most intuitive and authentic well-off life in the eyes of citizens.
In the B2 Art Museum in the center of Shanghai, nearly 200 works constitute the road to a well-off life.
The exhibition site attracts people who are in a hurry to stop and watch.
Best Visual Impact Award: Zhu Haishan's "Good Agriculture, Well-off Society"
From 10 to 80 years old, the well-off life in the hearts of ordinary people is presented from all ages and angles.
The competition began in March 2020. After eight months of collection and selection, * * * has collected more than 65,438+0,600 posters, illustrations and postcards. After online and offline evaluation by more than ten designers at home and abroad, hundreds of outstanding design works and finalists were selected. In addition, the contest also set up the best theme interpretation award, the best visual impact award, the most popular award and many other awards.
The paper media reporter saw that the exhibition was divided into three exhibition areas. In the exhibition area of award-winning works, the works are various in form and rich in content, which either depict a new look of the city, or embody rural revitalization, or express poverty alleviation, or reflect economic construction and scientific and technological development. Hundreds of excellent design works and 95 shortlisted works outline Shanghai citizens' personalized understanding of the road to a well-off society and their prospects for a better life in the future with sincere feelings, real perspectives and ingenious brushstrokes.
The youngest contestant is Lu Chenxi, who is only 10 years old, and the oldest is Zhang Anpu, who is nearly eighty years old. In the eyes of children in Lu Chenxi, a well-off life is a boat full of sweets, toys and laughter. As a native of Shanghai, Zhang Anpu witnessed the ups and downs of a well-off life in Shanghai in an all-round way, and his brushwork was full of hard-won feelings for a happy life.
The youngest player Lu Chenxi's work "Enjoy a Happy Childhood"
Most popular award: Zhang Lei's "Green Magic Capital, Smart Future"
Besides, is there a sea in Shanghai? Is there any treasure in Baoshan? Works such as Well-off Life in Shikumen, The Year of Well-off Life, Talking about Well-off Life, Green Magic Capital, Smart Future and Master Shanghai have also attracted a lot of attention.
Best theme interpretation award: Tibetan Chu satin arrives at the New Year.
Best Theme Deduction Award
The exhibition also has a derivative area and an interactive punching area. The derivatives exhibition area selected some colorful, unique and visually impactful posters, illustrations, postcards, etc., and made them into canvas bags, red envelopes, calendars, postcards and other cultural and creative products to be displayed in the Shanghai center, creating an atmosphere at the exhibition site. The interactive punch-in area is equipped with neon cameras and punch-in walls, and citizens are invited to use "Nong Hao! Xiaokang took a group photo and took an interactive souvenir.
Wenchuang derivative products in the field of derivatives
Various activities were staged in turn, and famous designers conducted online exhibitions.
In the process of collecting and selecting the works of the competition, * * * conducted four series of interviews with professional designers, four live lectures by online guests, creative collection of designers and online voting for "Most Popular Award".
Around the themes of "cross-media design", "creation and infection", "being a favorite illustrator" and "design practice x urban aesthetics", famous designers and illustrators such as Han Jiaying, Hong Wei, Hei Yiyang and Liu Huazhi were specially invited to share online lectures, which not only ensured professionalism, but also made it interesting. According to statistics, the number of online and offline lectures reached100000 times, and more than one million comments were praised.
During the exhibition, an online live tour guide will also be launched. Exhibition curators, judges' representatives, designers and participants will interpret the creative concept, design inspiration and creative highlights of the works, so that the public can have a deeper understanding of the works.
The event was directed by the Steering Committee of Shanghai Citizen Culture Festival, hosted by Shanghai Baoshan District People's Government and undertaken by Shanghai Baoshan District Culture and Tourism Bureau.
Baoshan Element Works: Wu Ruobi's Well-off Life
As the organizer of this competition, Baoshan District has always been committed to improving the public cultural service system and cultural industry system, innovating and empowering public cultural services, and has always been committed to the cultivation of citizens' cultural literacy, especially aesthetic literacy, around the goal of "starting a distinctive cultural tourism brand, inheriting Baoshan's historical context and rooting in Baoshan people's lives".
Innovatively launched a series of activities such as "Baoshan Citizens' Aesthetic Education Class", "Baoshan Grand Theatre" and "Citizens' Art Cultivation and Appreciation Plan" to provide spiritual pleasure and enjoyment for the citizens and constantly lead people's aesthetic orientation and lifestyle. Through the display of the results of this competition, I also hope to expand the effect, improve the "American business" of the citizens, bring beautiful experience and enjoyment to everyone in this city, and enhance the cultural temperament of the city.
This exhibition lasts until 65438+February 30th. During the exhibition, citizens participated in the interaction and had the opportunity to get exquisite gifts.
What good advertising design schools are there in Ningbo or Shanghai? Hao Ying Education is the most authoritative graphic design advertising training.
The cost is 6800 yuan.
Although the cost is a bit high, it is worth it.
Training content:
Part I: (Art Part)
Structure sketch, light and shadow sketch, sketch, design sketch, outdoor sketch.
Color principle, color collocation, design color, tone draft training, color long-term operation.
Part II: (Basic Software)
PhotoshopCS2:Photoshop operation basis, image optimization processing, classic example analysis and production
Illustrator 2: advertising signboard making, light box advertising, clothing advertising design, corporate logo design, business card design.
IndesignCS2: professional typesetting tools, printing related knowledge, advanced typesetting skills of books and newspapers.
Acrobat7.0: a professional electronic document tool, which can realize the conversion between any documents and the generation and conversion of PDF documents.
Coreldraw 13: Packaging box design, production of leaflets, posters and business cards, design of products and commercial advertisements and business cards.
Part III: (Advanced Software)
Photoshop advanced: explain poster design, packaging box design, CI design, product advertising design and post-processing application.
Advanced illustration: advertising illustration production, vector description, role mapping production, advertising creative draft, prepress production skills, etc.
The fourth part: (network advertising aided design)
Dreamweaver8.0: Web page typesetting and production; Introduction to html & CSS; Website management and maintenance, uploading and downloading; case analysis
Flash8.0: art design, web page color matching; Production of CI, LOGO and banner; Common Web Animation and Web Layout
Fireworks8.0: design and analysis of classic web animation, advertisements, headlines and greeting cards; Brief introduction of MTV production and interactive website
Part V: (Advertising Theory)
Graphic composition, three-dimensional composition, color composition, color design, font design, layout design, graphic creativity, poster design.
Part VI: (Advertising Planning)
Advertising design (CI planning), VI design, printing design, packaging design, book binding design, visual guidance design, display design (selection), TV advertising script design, software integration, graduation design, teaching practice.