In practice, it is reflected in several key indicators when customers choose products or services. If the customer mainly pays attention to quality, after-sales service, price and brand when purchasing large-scale equipment, then the customer will also examine these aspects when choosing the supply.

Value proposition refers to something meaningful to customers, that is, an in-depth description of their real needs. Enumerating all advantages, publicizing and highlighting * * * are the three methods commonly used by suppliers to formulate "value proposition".