1. Market survey (including internal survey, consumer and competitor survey)

2. Brand strategic planning (brand positioning, brand naming, brand culture, brand attraction, brand core value, brand story, brand extension and brand personality)

3, brand creativity (logo design, brand packaging design, posters, picture books, DM graphic design, film and television advertising creative shooting)

4. Brand marketing planning (4P strategy)

5. Integrated Marketing Communication (IMC).

Practical brand planning companies can provide the following services for enterprises:

First, experts go deep into market investigation, research and data collection.

Experts' in-depth market research is one of the characteristics of brand planning. Detailed data collection is to systematically study the data and put forward directional suggestions as the basis for formulating marketing strategies and tactics. An effective brand planning process needs to understand and collect relevant information, which should at least include enterprise information, industry information, market information and so on.

Second, the systematic study of data.

The process of systematic research on data is the process of screening, summarizing and analyzing data. This includes removing the false from the real data, summarizing the selected data by using the overall method of the system, and making targeted analysis, and finally completing the diagnosis of users.

Third, put forward directional suggestions

According to the data system analysis and diagnosis results, combined with corporate vision, the professional knowledge is combined with the customer's practical knowledge and organizational knowledge, and directional suggestions are put forward for all aspects of project design. The direction of brand planning mainly refers to brand positioning and brand core value. In the planning of a brand, brand positioning and brand core value are important decisive factors that can determine the future direction of the brand. The determination of directional suggestions is also a process of full communication, discussion and revision between the two sides. The final directional suggestions will become the program for consulting operations to formulate strategies and tactics.

Fourth, formulate strategies and tactics.

Strategic reassurance explains the general direction and harmonious rhythm of enterprise development, and the significance of tactics lies in decomposing enterprise strategy into specific steps and details of enterprise operation, so as to realize the real "landing" of strategy. Brand planning companies decompose the strategic planning of the market into phased planning, and at the same time implement the phased planning into specific tactical combinations. Be "practical, effective and practical". Brand strategy and tactics are also formulated according to different stages of brand development. For example, in the brand growth stage, the establishment of popularity is the first, and the tactical strategy at this stage should focus on the promotion of brand awareness. In the stage of brand maturity, the establishment of brand reputation and loyalty is the key indicator. In short, the overall goal of brand strategy and tactics is the same, that is, to accumulate brand assets and establish a strong brand, and the sub-goals at different stages of development can be different.

Verb (abbreviation for verb) feedback, discussion, demonstration and correction

In the process of consulting service, this step has been embedded in the formulation of market strategy and tactics, including specific plans in all aspects of marketing. Every plan will be made in close and timely communication with customers.

Similarly, in the implementation stage of the plan, it should also be based on factors such as changes in the market environment. This step will also be embedded in the dynamic adjustment of the supplementary scheme.

Act and provide training guidance and help control.

The process of personal service is also the process of ensuring the implementation of the plan in place. In the project implementation stage, the brand planning company sends experts to guide customers to implement the plan according to their needs. In this process, the company will fine-tune and further improve the scheme according to the changes in the market environment to ensure the realization of customer goals.

In the implementation stage of strategy and tactics, help and control major market operations throughout the process, and ensure that the plan is implemented to the implementation details.

Seven, the overall security system of social resources

Brand planning companies have long-term contact and close relationship with national print media and network platforms in the process of long-term actual combat, which can help enterprises realize the expected transaction from tentative investment to scale effect in the most economical and safest way. Every promotion has scientific monitoring, so every data is clear about the market effect of different themes and different communication. Relying on practical experience, brand planning companies not only help enterprises to obtain, but also can do it.