As a licensed consumer financial institution, an enterprise with social responsibility. Since the establishment of Zhongyuan consumer finance, through multi-dimensional data mining, it has continuously extended its service tentacles, innovated its business model, improved its technical level and risk control efficiency, and served people that are difficult to be covered by traditional financial institutions, effectively solving the problems of unbalanced and insufficient financial supply between urban and rural areas, regions and industries, so that consumer finance can better benefit people's livelihood and provide consumers with stable happiness.

Only by improving "soft power" can it be better transformed into "hard support" for enterprise development. In the five-year development process, the corporate culture of Zhongyuan consumer finance has also been upgraded from the initial version of 1.0 to the current version of 3.0, and the "open, transparent, simple and inclusive" organizational culture that has been advocated has taken root.

Zhongyuan Consumer Finance has been committed to giving full play to the service advantages of "finance+technology" and empowering the development of green consumption with the power of inclusive finance. For a long time, the company has implemented full-line chemical services and zero physical outlets. Through the online digital mode, you don't need to go to the outlets in person when handling business, which eliminates the participation of paper contracts and effectively avoids the carbon emissions caused by offline travel and paper consumption. Optimize the approval process and rules before, during and after the loan, and continue to promote electronization, paperless and online from the aspects of customer loan contracts and loan vouchers, so as to realize paperless service and green consumption.

In terms of user information protection, Zhongyuan consumer finance takes the protection of users' rights and interests as the first principle, updates and optimizes the agreement between partners and customers, and fully protects customers' right to know; For the data flow within the enterprise, stricter requirements are also put forward. For example, in the aspect of internal data query, different permissions are set, shielded by different scientific and technological means, and the query function of data is opened with different permissions, and the interaction between data and external non-compliant data is explicitly prohibited, and some sensitive information is desensitized in the whole process.