Identification of institutions or enterprises

corporate identity system

corporate identity system

Definition:

Enterprise identification system is a system to shape and spread enterprise ideas and corporate culture.

Behavior recognition

behavior identity

Refers to the specific activities of this enterprise that are different from other enterprises.

Including the behavior of managers and employees, public relations, advertising, promotion methods and means. BI requires enterprises to take extensive actions on all details, and express the contents of enterprise mental identification system (MI) to form the corporate image connotation of BIS, which will generate * * * recognition and praise inside and outside the enterprise.

visual identity

Visual recognition system

Refers to the unified visual recognition, standardization and specialization of all visible things in an enterprise.

Communicate corporate image to the public through VI.

Basic system, including enterprise name, brand identity, standard fonts, standard graphics, standard colors, publicity slogans, business reports and other elements;

Application system. It includes at least ten elements, namely products and their packaging, production environment and equipment. Exhibition venues and appliances, transportation, office equipment and supplies, work clothes and accessories, advertising facilities and audio-visual materials, public relations supplies and gifts, factory flags and factory emblems, indicating signs and road signs, etc.

VI design is divided into two aspects: basic element system and application element system. The basic elements system mainly includes: enterprise name, enterprise logo, standard words, standard colors, symbolic patterns, publicity and oral English, marketing reports, etc. The application system mainly includes: office supplies, production equipment, building environment, product packaging, advertising media, vehicles, uniforms, flags, signboards, signs, windows, displays and so on.