"I like to challenge new fields, like to face the unknown future, like to start my own business, and like to enjoy the joy of returning home with a full load after some efforts."
When he said this, Xiao Zhisheng had been the network general manager of Jadeite Story of Dawang Dafu Jewelry Group for nearly half a year. This is the second cooperation between the two sides after Jin Dafu Jewelry Group invested in Dioni, and the choice of jade stems from Xiao Zhisheng's understanding and investigation of the characteristics of jade. Emerald and diamond are different in species, water, color, bottom and workmanship. The difference of any standard can make the price of jade vary widely, and the standard for judging the value of jade is complex and changeable, which is enough to keep jade unique and mysterious among many jewels. "Selling jade with iPad, 20,000 yuan to join, 65.438+0 billion yuan to sell jade" is another innovation of Xiao Zhisheng after selling diamonds online.
With the popularity of Steve Jobs' Apple in the world, there are several iPads besides the iPhone. Tablet computers have become a must-have item that people carry with them every day. Besides watching movies, chatting, playing games, taking photos, browsing the web and other basic entertainment functions, what else can iPad provide for us? Yes, it can also be a tool for us to make money.
The concept of "selling jadeite with iPad, selling jadeite for 20,000 yuan, 65.438+billion yuan" continues the "network+entity" mode of online jewelry e-commerce platform, inherits the advantages of zero inventory, no stocking, rent saving and labor cost saving, and combines the most popular application platforms at present. Compared with the traditional e-commerce management methods such as sitting in the browser to decorate online stores, taking photos, taking photos, and waiting for customers, Xiao Zhi Sheng is this selling point. The iPad application software specially developed by Jade Story can realize the offline browsing function of store goods. In the software, all product pictures will be optimized by professional photographers in the Jade Story Online Mall, such as photo post-processing, introduction and appreciation, and keep pace with the online mall. Dealers who have obtained the agency right can use the Emerald Story Headquarters with a value of more than 10 billion yuan to sell flexibly on the authorized iPad, regardless of time, place, occasion and other factors. The investment of 20,000 yuan was exchanged for entrepreneurial problems such as no store rent in the early stage, miscellaneous expenses for decoration, no labor expenditure, mall deduction, and risk of pressing goods in the later stage. Not only is it suitable for inexperienced first-time entrepreneurs, but it can also be applied to the operators of small entity jewelry stores, with strong brands as the backing, to expand sales and broaden sales channels.
Hundreds of new products are put on the shelves every day, the system is updated at any time, and tens of thousands of products are put into an iPad, which simplifies the complex and turns the tangible into the intangible. Xiao Zhisheng gives full play to his strengths and is creating another miracle for the jade jewelry circle.
He is good at innovation, and every time he turns around, he is gorgeous. If the world is naive to care for him, it is better to say that he dares to be the first. Rich team management experience and keen market insight have enabled his team to set off a storm in the industry and fight the world everywhere. The road ahead did not stop at the feet of the brave. Following the iPad application, Xiao Zhisheng put forward the idea of downloading APP software by mobile phone, installing the "Jewelry Circle" application, and making himself a jewelry e-commerce. In this era of whispering and the proliferation of mobile phones, it is undoubtedly a wise choice to change "Internet e-commerce" to "mobile e-commerce".
According to the characteristics of jewelry industry and the current situation of e-commerce industry, Xiao Zhisheng put forward his new idea: "Covering Fiona Fang 10-20km customers with 20% advertising fee". As long as you do the following two things, you can easily become a jewelry e-commerce.
"Holding a mobile phone to sell jewelry and chatting with WeChat to do business" is the first step of Xiao Zhisheng's concept. In his view, products are no longer just dead stocks in the display cabinets of physical stores, but need to be revitalized and flowed, and commodities such as rotation and profit all come from themselves. Photographing all the products and sorting out the detailed parameters will increase the chances of product display and sales. So his idea is to recommend the owner of a physical jewelry store to arrange for the clerk to take 20 product pictures every day and put them on the shelf. In the information age, "the smell of wine is afraid of the depth of the alley", and even the best goods can only be shelved.
After establishing its own product database, it needs to be popularized and expanded. Asking the clerk to recommend three customers to scan and install the software of the mobile phone online store with uploaded product data every day is the second step that Xiao Zhisheng suggested to the owner of a physical jewelry store.
In this way, the "e-commerce+store" model can be realized and expanded. Under the leadership of Xiao Zhisheng, the online shopping mall of Jin Dafu Emerald Story has taken initial shape and is constantly improving.
In the future, when the lights are on, the drama will be staged soon.