Let's talk about water quality first. It is said that the water in Baisui Mountain is a mineral spring source that no one has touched for thousands of years. It is a rare high-quality mine in the world, and the water source of Nongfu Spring has several bases. Generally speaking, Qiandao Lake has the best water, so Nongfu Spring is more popular in Jiangsu and Zhejiang provinces.

In contrast, Nongfu Spring said in the advertisement that we don't produce water, which actually implies some brands that use tap water to process pure water, such as Master Kong.

Therefore, in contrast, the transportation cost and mining cost of Baisui Mountain are obviously much higher than that of Nongfu Spring. As for Ipoh, ice dew and so on. In fact, like Master Kong, they are all pure water.

But in the final analysis, what water to drink has little effect on people's health. Because drinking water is always just water, even if it is really rich in minerals, it will have some influence unless it is used for washing and cooking every day. As for what is sold in the market, there is really not much difference except for the subtle differences in taste.

Competition:

The competition in bottled water industry is more cultural competition than water source competition. Many fallen enterprises have suffered from "no culture", and different players will tell different stories when they enter the game.

In the late 1980s, bottled water rose in China. From 65438 to 0983, Zhou became the first general manager of Ipoh. Under his leadership, Ipoh brand distilled water was born in 1990, which was the first of its kind in China.

After that, giants such as Wahaha and Robust successively launched purified water and increased marketing efforts. Until today, Robust's TV advertisement "Every drop of water is purified by 27 layers, which is the real pure water" is still in my ear. But few people know that the so-called pure water is mostly pure water treated by urban tap water, and the word "net" is full of business wisdom.

1996, on the shore of Qiandao Lake, Nongfu Spring was established. Reporter Zhong Shanshan started his gallop in the beverage industry with the phrase "Nongfu Spring is a little sweet". However, a slogan alone can't make a qualitative leap in product sales. Zhong Shanshan knows very well that if you want to get food from the jaws of death, you can't take the usual route.

1999, this "deviant" teenager announced that he would stop producing pure water, and said in the industry that "pure water is not good for his health" and turned to producing natural water. This is the origin of the advertisement "We don't produce water, we are just porters of nature".

Previously, the bottled water market in China has always been a paradise for pure water. Zhong Shanshan's remarks caused a hornet's nest in the whole industry and offended almost all his colleagues. Since then, Nongfu Spring has pressed Wahaha, and its sales volume is the first.

200 1 While the sales of pure water reached its peak, I noticed that the mineral water market was expanding rapidly. At that time, there were not many enterprises involved in the field of mineral water, but the market share of the best things was often not the largest. In 2004, Jing Tian Baisui Mountain mineral water was listed.