For many companies, logo slogans are a way to describe your products or services. This is especially true for companies without brand awareness, such as small businesses and startups.
For example, a private restaurant may benefit from a simple descriptive advertisement, such as "authentic local cuisine in Shanghai". The purpose of this slogan is to attract users by explaining the content provided by restaurants.
In this case, a simple description of food may attract a hungry audience more than a vague (more abstract) slogan.
2. Arouse emotions * * *
Some slogans are purely emotional. For example, Xiaomi's slogan "born for fever" implies several attributes of Xiaomi: low price, high cost performance and high configuration; Enthusiast is a word to describe "obsession" with something. Xiaomi is born with a fever, which shows that Xiaomi's configuration is very high, which is in line with enthusiasts' love.
These attributes combine to turn a seemingly unreachable product into a friendly and easy-to-get friend.
For example, the slogan of logo "private house" can be "grandma's taste", which reminds users of "home, warmth and childhood", increases emotional connection and causes * * *.
Keep it simple
The best slogan is easy to remember; Generally no more than five or six words.
The short logo (such as keep's "Self-discipline gives me freedom") is unforgettable, concise and clear.
Word games such as rhyme and repetition can be used in advertising language: for example, Tide Tide's advertising language "Tide, No Trace" uses rhyming and playful language to make their care brand stand out.
Beautiful "life can be better". Midea uses puns and repetitions to describe their business and explain the excellent quality of their products.
4. Choose the right font collocation
When choosing a slogan, half the job is to create it. The other half is studying how to design slogans on the logo.
You need to display the company name and logo slogan in different fonts to show the difference.
However, you need to pay attention to which fonts are paired together. If you choose too many or conflicting fonts, the logo will be confusing and difficult to read.
One trick of matching fonts is to put the contrasting fonts together. Try to pair a serif font with a sans serif font. In addition, the weight and size of words are mixed together to establish a hierarchical structure between the company name and the logo slogan.
Make sure to use clear and easy-to-read fonts, especially if your slogan will use lowercase letters, but please stick to clear and simple fonts as slogans.
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