Winter Dream is the symbol of the 24th Winter Olympic Games, which consists of emblem, figures and the five Olympic rings.

The design of the emblem is divided into three parts: the upper part, the lower part and the middle part. The main body is like a freehand cursive script of the Chinese character "Winter" with different gradient colors, which integrates abstract slideways, ice and snow movements and calligraphy, and the two points below the word "Winter" merge into 2022.

Moral:

Inspired by the Chinese character "Winter", the emblem of the 2022 Beijing Winter Olympics uses the artistic form of China calligraphy to integrate the rich oriental cultural heritage with the international modern style, presenting the new image and dream of China in the new era, and conveying China's dream of running and winning the Beijing Winter Olympics in the new era.

Realize the goal of "300 million people participating in ice and snow sports", realize the dream of a sports power, promote the development of world ice and snow sports, and make unremitting efforts and beautiful pursuits for the international Olympic movement. The upper part of the emblem shows the shape of skaters, while the lower part shows the heroic attitude of skiers.

The dance lines in the middle are smooth and rhythmic, representing the rolling hills, stadiums, snow slides and festive ribbons in the venue, adding a festive visual feeling to the emblem and symbolizing that the Beijing Winter Olympics will be held during the Spring Festival in China.

The emblem is dominated by blue, symbolizing dreams and the future, and also symbolizing the brightness and purity of ice and snow. Red and yellow are derived from the national flag of China, representing the passion, youth and vitality of sports.

In the form of "Beijing 2022" font, it absorbs the characteristics of China's calligraphy and paper-cutting, enhances the cultural connotation and expressive force of the font, and also embodies the sense of integrity and unity with the emblem graphics.

The sports icon, which combines seal cutting with Chinese characters, reflects the delicate brushwork and white cloth between square inches through the blade, which is not only colorful, but also echoes the emblem of Beijing 2008 Olympic Games "China Seal" and becomes a unique cultural imprint left by Beijing as a "double Olympic city" to the world.

Through this set of icons, we can vividly feel the form and spirit of winter sports, as well as the root and soul of China culture.